Table of Contents
Issues in the Market
-
- Key themes
- Definition
- Consumer findings in this report
- Abbreviations
Insights and Opportunities
-
- Untapped food tourism market
- Putting the art into healthy food
- Healthy food to your doorstep
Fast Forward Trends
-
- Trend 1: Portion Control
- What's it about?
- What we've seen
- What next?
- Trend 2: Snack Society
- What's it about?
- What we've seen
- What next?
Market in Brief
-
- Taking a healthier approach to eating out
- Slowdown in Ireland’s foodservice market growth
- Growing preference to stay in
- Eating out seen more as a treat
- Healthy eating in fast food restaurants
Internal Market Environment
-
- Key points
- The staying in threat
- The impact of the recession on spending habits
-
- Figure 1: Agreement with statements relating to how consumers have been affected by the credit crunch, RoI and NI, May 2009
- Choosing a quiet night in is on the rise
-
- Figure 2: Consumer agreement with the statement ‘I prefer a quiet evening at home than going out’, RoI and NI, 2003-08
- Time to indulge in the evening
- I’ll make up for it tomorrow
- The gender divide
-
- Figure 3: Consumer agreement to statement ‘Most of the time I’m trying to lose weight’, by gender, RoI and NI, 2007 and 2008
- Importance of lunchtime trade – targeting the health-conscious market
-
- Figure 4: Percentage of consumers who have eaten out in the last 12 months, and if they have their main meal at lunchtime or in the evening time, RoI and NI, 2003-08
- Health issues
- Health impact on consumer and food sector
- Strong views on health
- Government and media influence
- Health-drive revolution
- The calorie count
- Building alliances
Broader Market Environment
-
- Key points
- Money considerations
-
- Figure 5: Economic outlook, NI and RoI, 2008-10
- How will gender trends impact the market?
-
- Figure 6: Population, by gender, RoI and NI, 2003-20
- How will age impact the market?
-
- Figure 7: Population projections, by age group, RoI and NI, 2006-26
- Smaller households
-
- Figure 8: Average size of households, RoI and NI, 1971-2007
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Competitive Context
-
- Key points
- Chinese takeaway vs supermarket alternative
-
- Figure 9: Comparison of a Chinese takeaway meal vs alternative supermarket meal version, 2009
- Supermarket pizza proves most competitive
-
- Figure 10: Comparison of a takeaway pizza vs alternative supermarket meal version, 2009
Market Overview
-
- Key points
- Growth in Ireland’s foodservice sector
-
- Figure 11: Foodservice market size and forecast, all-Ireland, RoI and NI, 2003-13
- New customers for NI foodservice market
- Segment performance
-
- Figure 12: Foodservice value of purchases (VOP) according to sector, all-Ireland, 2004-09
Spotlight on Fast Food Restaurants and Takeaway Food
-
- Key points
- Penetration trends
- Understanding the takeaway target market
- Understanding the fast food restaurant target market
- Brand initiatives – takeaway food
- Brand initiatives – fast food restaurants
- Current developments (2009)
- Spotlight on McDonald’s
- How has healthy eating evolved?
Spotlight on Coffee Shops and Sandwich Bars
-
- Key points
- Penetration trends
- Understanding the target market
- Brand initiatives
- Starbucks
- O’Briens
- Doorsteps Gourmet Sandwiches (NI)
- Spotlight on Subway
- How has healthy eating evolved?
Spotlight on Restaurants
-
- Key points
- Penetration trends
-
- Figure 13: Percentage of consumers who have visited a restaurant in last 12 months, by daytime, RoI and NI, 2003 and 2008
- Greater rise in nighttime diners in NI
-
- Figure 14: Percentage of consumers who have visited a restaurant during the day and in the evening within the last 12 months, by frequency, RoI and NI, 2003 and 2008
- Understanding the target market
- Brand initiatives
- Spotlight on Sushi King (RoI)
- Healthy ranges
- How has healthy eating evolved?
Companies and Brands
-
- Key points
- Fast food restaurants
- SpudUlike
- Coffee shop and sandwich bar
- O’Briens Sandwich Bars
- Restaurant
- Brooklodge and Wells Spa – Strawberry Tree Restaurant
- Takeaway
- Smoothie Fresh
Health Considerations When Eating Outside the Home
-
- Key points
- Importance of foodservice sector to Irish lifestyles
-
- Figure 15: Consumers' foodservice preference, by type of outlet, RoI and NI, 2003-08
- Rise in number of medium diners to restaurants during the evening
- Compromise on health but not surroundings
- Rise in number of heavy users of takeaway foods
-
- Figure 16: Consumer frequency to visit takeaway food outlet, RoI and NI, 2003 and 2008
- Limiting visits to fast food restaurants
-
- Figure 17: Consumer frequency to visit fast food restaurant, RoI and NI, 2003 and 2008
- Health vs type of foodservice outlet
-
- Figure 18: Percentage of consumers who have eaten or visited a foodservice establishment in the last year, in relation to health attitudes and behaviour, RoI and NI, 2008
- Facing facts
- Health focus
- Time pressures increase demand for fast food
How Important is Having a Healthy Menu Option?
-
- Key points
- Which menu options are most important?
-
- Figure 19: Factors which are most important to consumers when choosing a venue for a night out with friends/partner from a food perspective, RoI and NI, June 2008
- Who demands healthy options?
-
- Figure 20: Percentage of consumers who stated that a healthy meal option was important on a menu, by gender, age and presence of children, RoI, June 2008
-
- Figure 21: Percentage of consumers who stated that a healthy meal option was important on a menu, by gender, age and presence of children, NI, June 2008
- Work/life balance
-
- Figure 22: Percentage of consumers who stated that a healthy meal option was important on a menu, by working status, RoI and NI, June 2008
Consumer Typologies
-
- Key points
- RoI consumer target groups
-
- Figure 23: RoI consumer typologies, 2008
- Health Sceptics
- Health Traders
- Health Advocates
- NI consumer target groups
-
- Figure 24: NI consumer typologies, 2008
- Health Inbetweeners
- Health Troopers
- Health Cynics
Appendix
-
- Internal Market Environment
- Eating out at lunchtime
-
- Figure 25: Eating out at lunchtime, by demographic breakdown, RoI and NI, 2008
- Figure 26: Main meal lunchtime, by demographic breakdown, RoI and NI, 2008
-
- Figure 27: Main meal in the evening, by demographic breakdown, RoI and NI, 2008
- Figure 28: Consumer response to statement ‘I prefer a quiet evening at home than going out’, by demographic breakdown, RoI and NI, 2008
-
- Figure 29: Consumer response to statement ‘I am eating more healthy food than I have in the past’, by demographic breakdown, NI and RoI, 2008
- Figure 30: Consumer response to statement ‘I should do more about my health’, by demographic breakdown, NI and RoI, 2008
-
- Figure 31: Consumer response to statement ‘I consider my diet to be very healthy’, by demographic breakdown, NI and RoI, 2008
- Figure 32: Consumer response to statement ‘I think all fast food is junk’, by demographic breakdown, NI and RoI, 2008
- Broader market environment
-
- Figure 33: Summary of Insolvent liquidations, high court liquidations, receiverships and examinerships, by industry, January-June 2009
- Spotlight on takeaway foods
-
- Figure 34: Takeaway food eaten in last 12 months, by demographic breakdown, RoI and NI, 2008
- Figure 35: Takeaway food (frequency: heavy users), by demographic breakdown, RoI and NI, 2008
-
- Figure 36: Takeaway food (frequency: medium users), by demographic breakdown, RoI and NI, 2008
- Figure 37: Takeaway food (frequency: light users), by demographic breakdown, RoI and NI, 2008
- Spotlight on fast food restaurants
-
- Figure 38: Fast food restaurants eaten at in last 12 months, by demographic breakdown, RoI and NI, 2008
- Figure 39: Fast food restaurants (frequency: heavy users), by demographic breakdown, RoI and NI, 2008
-
- Figure 40: Fast food restaurants (frequency: medium users), by demographic breakdown, RoI and NI, 2008
- Figure 41: Fast food restaurants (frequency: light users), by demographic breakdown, RoI and NI, 2008
- Spotlight on coffee shops and sandwich bars
-
- Figure 42: Coffee shops and sandwich bars visited in last 12 months, by demographic breakdown, RoI and NI, 2008
- Figure 43: Coffee shops and sandwich bars visited in last 12 months – coffee shops, by demographic breakdown, RoI and NI, 2008
-
- Figure 44: Coffee shops and sandwich bars visited in last 12 months – sandwich bars, by demographic breakdown, RoI and NI, 2008
- Coffee shops
-
- Figure 45: Coffee shops and sandwich bars (coffee shops – frequency: heavy users), by demographic breakdown, RoI and NI, 2008
- Figure 46: Coffee shops and sandwich bars (coffee shops – frequency: medium users), by demographic breakdown, RoI and NI, 2008
-
- Figure 47: Coffee shops and sandwich bars (coffee shops – frequency: light users), by demographic breakdown, RoI and NI, 2008
- Sandwich bars
-
- Figure 48: Coffee shops and sandwich bars (sandwich bars – frequency: heavy users), by demographic breakdown, RoI and NI, 2008
- Figure 49: Coffee shops and sandwich bars (sandwich bars – frequency: medium users), by demographic breakdown, RoI and NI, 2008
-
- Figure 50: Coffee shops and sandwich bars (sandwich bars – frequency: light users), by demographic breakdown, RoI and NI, 2008
- Spotlight on restaurants – day
-
- Figure 51: Restaurants used in last 12 months – day, by demographic breakdown, RoI and NI, 2008
- Figure 52: Restaurants (frequency: heavy users – day), by demographic breakdown, RoI and NI, 2008
-
- Figure 53: Restaurants (frequency: medium users – day), by demographic breakdown, RoI and NI, 2008
- Figure 54: Restaurants (frequency: light users – day), by demographic breakdown, RoI and NI, 2008
- Spotlight on restaurants – evening
-
- Figure 55: Restaurants used in last 12 months – evening, by demographic breakdown, RoI and NI, 2008
- Figure 56: Restaurants (frequency: medium users – evening), by demographic breakdown, RoI and NI, 2008
-
- Figure 57: Restaurants (frequency: light users – evening), by demographic breakdown, RoI and NI, 2008
- Competitive context
- Which? Guideline daily amounts
- M&S Plan A
- Health considerations when eating outside the home
-
- Figure 58: Consumers foodservice preference, by type of outlet, RoI and NI, 2003-08
- Figure 59: Percentage of consumers who agree with the statement ‘I should do more about my health’, by foodservice establishment, RoI and NI, 2008
-
- Figure 60: Percentage of consumers who agree with the statement ‘Most of the time I’m trying to lose weight’, by foodservice establishment, RoI and NI, 2008
- Figure 61: Percentage of consumers who agree with the statement ‘Because of my busy lifestyle, I don’t take care of myself as well as I should’, by foodservice establishment, RoI and NI, 2008
- How important is having a healthy menu option?
- RoI
-
- Figure 62: When choosing a venue for a night out with friends/partner, which of the following do you consider most important from a food perspective, by demographic breakdown, RoI, 2008
- Figure 63: When choosing a venue for a night out with friends/partner, which of the following do you consider most important from a food perspective, by demographic breakdown, RoI, 2008
- Figure 64: When choosing a venue for a night out with friends/partner, which of the following do you consider most important from a food perspective, by demographic breakdown, RoI, 2008
- NI
-
- Figure 65: When choosing a venue for a night out with friends/partner, which of the following do you consider most important from a food perspective, by demographic breakdown, NI, 2008
- Figure 66: When choosing a venue for a night out with friends/partner, which of the following do you consider most important from a food perspective, by demographic breakdown, NI, 2008
- Consumer typologies
- RoI consumer clusters
-
- Figure 67: RoI consumer target groups, by statements, 2008
- Figure 68: RoI consumer target groups, by frequency of use of eating out establishments, 2008
-
- Figure 69: RoI consumer target groups, by demographic breakdown, 2008
- NI consumer clusters
-
- Figure 70: NI consumer target groups, by statements, 2008
- Figure 71: NI consumer target groups, by frequency of use of eating out establishments, 2008
-
- Figure 72: NI consumer target groups, by demographic breakdown, 2008
Back to top