Table of Contents
Issues in the Market
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- Main issues
- Definition
- Fast food/quick service restaurant (QSR)
- Limited Service Restaurant (LSR)
- Buffet/carvery
- Cafeteria/canteen
- Food court
- Fast casual dining (FCD)
- Casual dining
- Full service restaurant
- Abbreviations
Future Opportunities
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- Tapping into the concept of ‘third place’
- Mixed service opportunities
- Making the most of the digital age
- Mimicking trends in other consumer sectors
Market in Brief
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- Changing reasons for eating out means changing consumer expectations
- Emerging service formats
- Consumers’ attitudes towards service formats
Internal Market Environment
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- Key points
- All-day-dining and the trend for informal service
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- Figure 1: Reasons to eat out in restaurants/order a takeaway, April 2009
- The impact of the recession on eating out
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- Figure 2: Impact of economic downturn on eating out, March 2009
Competitive Context
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- Key points
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- Figure 3: UK retail value sales of sandwiches, by outlet type, 2006-08
Types of Service
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- Key point
- Fine dining/silver service
- French service/service à la Français
- Russian service/service à la Russe
- American service
- Gueridon service
- Brasseries in high-end restaurants
The Age of Technology
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- Key points
- Convenience-driven lifestyles
- A cashless society?
- Streamlining operational concerns
- Prepaid/cashless payment cards
- Contactless payment systems
- Service innovation
- Legislative limits for service innovation
Types of Service at Eating Out Venues Visited
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- Key points:
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- Figure 4: Types of service at eating out venues visited, June 2009
- Table service
- Counter service
- Mixed service
- Fast casual dining
- Diner demographics
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- Figure 5: Mixed service* eating out venues visited, by gender, age and working status, June 2009
- Overview
- Kaiten (sushi train/conveyor belt)
- Self-service
- Salad bars
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- Figure 6: Attitudes towards eating out in restaurants, June 2009
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- Figure 7: Popularity of self-service salad bars, 2005 and 2007
Types of Meals Eaten
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- Key points
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- Figure 8: What diners regularly order when eating out in restaurants, June 2009
- Desserts
- Starters
- Side dishes
- Snack/light bites/sharing platters/intros
Attitudes Towards Ordering in a Restaurant
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- Key points:
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- Figure 9: Attitudes towards eating out in restaurants, June 2009
- I rarely eat three courses
- I often eat three courses/often order new or different food/dishes
- I like being able to try lots of different things at self-service salad bar/usually order the same thing
- I regularly ask to customise my meal (eg swapping ingredients, change pizza toppings)
- The food at self-service bars (eg salad bar, carvery) is usually poor
- It tends to take too long to order and pay the bill at table service restaurants
- I’m put off by outlets where you have to order food at the bar/counter yourself
Restaurant Service Trends – Targeting Opportunities
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- Key points:
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- Figure 10: Marketing targets for restaurants according to attitudes towards restaurant service, June 2009
- Multi-course Enthusiasts
- Consistently Basic
- Daring Diners
Appendix – Types of Service at Eating Out Venues Visited
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- Types of service at eating out venues visited, by detailed demographics
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- Figure 11: Types of service at eating out venues visited, by detailed demographics, June 2009
- Types of service at eating out venues visited, by types of service at eating out venues visited
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- Figure 12: Types of service at eating out venues visited, by types of service at eating out venues visited, June 2009
Appendix – Types of Meals Eaten
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- Most popular type of meals eaten, by detailed demographics
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- Figure 13: Most popular type of meals eaten, by detailed demographics, June 2009
- Next most popular type of meals eaten, by detailed demographics
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- Figure 14: Next most popular type of meals eaten, by detailed demographics, June 2009
- Types of service at eating out venues visited, by type of meals eaten
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- Figure 15: Types of service at eating out venues visited, by type of meals eaten, June 2009
- Most popular types of meal eaten, by types of meals eaten
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- Figure 16: Most popular types of meal eaten, by types of meals eaten, June 2009
- Next most popular types of meal eaten, by types of meals eaten
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- Figure 17: Next most popular types of meal eaten, by types of meals eaten, June 2009
Appendix – Attitudes Towards Ordering in a Restaurant
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- Most popular attitudes towards eating out in restaurants, by detailed demographics
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- Figure 18: Most popular attitudes towards eating out in restaurants, by detailed demographics, June 2009
- Next most popular attitudes towards eating out in restaurants, by detailed demographics
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- Figure 19: Next most popular attitudes towards eating out in restaurants, by detailed demographics, June 2009
- Types of service, by attitudes towards eating out in restaurants
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- Figure 20: Types of service, by attitudes towards eating out in restaurants, June 2009
- Most popular types of meal eaten, by attitudes towards eating out in restaurants
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- Figure 21: Most popular types of meal eaten, by attitudes towards eating out in restaurants, June 2009
- Next most popular types of meals eaten, by attitudes towards eating out in restaurants
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- Figure 22: Next most popular types of meals eaten, by attitudes towards eating out in restaurants, June 2009
- Most popular attitudes towards eating out in restaurants, by attitudes towards eating out in restaurants
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- Figure 23: Most popular attitudes towards eating out in restaurants, by attitudes towards eating out in restaurants, June 2009
- Next most popular attitudes towards eating out in restaurants, by attitudes towards eating out in restaurants
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- Figure 24: Next most popular attitudes towards eating out in restaurants, by attitudes towards eating out in restaurants, June 2009
Appendix – Restaurant Service Trends – Targeting Opportunities
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- Restaurant service target groups, by detailed demographics
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- Figure 25: Restaurant service target groups, by detailed demographics, June 2009
- Restaurant service target groups, by types of service at eating out venues visited
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- Figure 26: Restaurant service target groups, by types of service at eating out venues visited, June 2009
- Restaurant service target groups, by types of meals eaten
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- Figure 27: Restaurant service target groups, by types of meals eaten, June 2009
- Restaurant service target groups, by attitudes towards eating out
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- Figure 28: Restaurant service target groups, by attitudes towards eating out, June 2009
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