The toys and games market experienced a tough couple of years in 2008 and 2009, with value sales depressed by fierce retail price inflation among leading players in the market. With the UK economy heading into recession in late 2008, there was already widespread discounting taking place and the collapse of high street giant Woolworths only made matters worse in the lead up to Christmas, the toy sector’s most ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Channels of Distribution
Consumer
Consumer
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The Consumer – Where They Buy Toys and Games
Consumer Buying Behaviour
Factors That Would Encourage More Shopping
Attitudes Towards Buying Toys and Games
Brand/Company
Brand/Company
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Who’s Innovating?
Retail Competitor Analysis
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Appendix – Broader Market Environment
Appendix – Where They Buy Toys and Games
Appendix – Consumer Buying Behaviour
Appendix – Factors That Would Encourage More Shopping
Appendix – Attitudes Towards Buying Toys and Games
4th March 2013
"We expect 2013 to see further weak demand in the traditional children's toys and games market. This means topline growth likely to be seen by expanding retailers such as The Entertainer and Smyths Toys will come at the expense of other retailers. The expected gain in share by pureplays ... 
23rd December 2010
A broad range of retailers benefited in 2009 from the exit of Woolworths from the toy market, but driving further growth will be about better guiding consumer choice and providing a great in-store experience.
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Communicating wish lists using electronic media would help people to find out more easily what children are interested in or would like for Christmas or birthday presents. Four in ten toy buyers (39%) find out what the child wants before buying toys and games.
