General insurance is one of the most competitive and commoditised financial service marketplaces. The growth of online purchasing over the last decade has increased price sensitivity among consumers but also lowered barriers to entry, allowing more brands to compete. Against this backdrop, many insurers have focused on gaining and maintaining share through price-driven marketing, in turn placing pressure on margins and underlying profitability.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Environment
Strengths and Weaknesses in the Market
General Insurance Market Size
Market Segmentation
Underwriter Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Insurance Product Ownership
Loyalty in General Insurance
How Important Is Insurance?
Attitudes and Behaviour Towards Claiming
Channel Preferences for Arranging Insurance
Purchasing Considerations
Attitudes Towards Insurance Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Environment
Appendix – Insurance Product Ownership
Appendix – Assessing Insurance Product Necessity
Appendix – Attitudes and Behaviour Towards Claiming
Appendix – Channel Preferences for Arranging Insurance
Appendix – Purchasing Considerations
Appendix – Attitudes Towards Insurance Products
25th October 2011
“The pet insurance market continues to expand, although rising claim costs are driving up premiums and bringing into question the viability of low-cost policies.” 
29th July 2011
“Recent research suggests that the steep rises in car insurance premiums are starting to tail off after rising sharply through 2010 as a result of growing claims costs. Firms who acted early to raise premiums now appear to have a chance to take advantage of their prudence and to sustainably ...
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Other than car and home insurance, most types of general insurance product are regarded as nice to have or even unnecessary, making them prime candidates for cuts when people are assessing household budgets.
