Current, Packaged and Premium Accounts - UK - June 2010
Current, Packaged and Premium Accounts - UK - June 2010
One in six current account holders have a fee-charging packaged account, but twice as many consumers (36%) are prepared to pay a ‘small fee’ for certain benefits. There is still scope to expand this segment of the market.
Over two fifths of packaged account holders pay more than £10 a month. Unless they’re convinced that they’re getting full value, there’s a strong chance that some of them ...
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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market SWOT Analysis
Market Size
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Ownership and Usage Trends
The Consumer – Fee-based Packaged Accounts
The Consumer – Popularity of Packaged Account Benefits
The Consumer – Attitudes Towards Potential Challengers
The Consumer – Targeting Opportunities
The Consumer – Competitor Analysis

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
New Challenger Brands
Companies and Products
Brand Elements
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Segmentation of Current Account Customers
Appendix – Profile of Packaged Account Customers