This is the first time that Mintel has examined men’s attitudes towards grooming and personal care. The report complements Mintel’s reports Men’s Grooming – UK, June 2010 and Men’s Fragrances – UK, September 2010 and examines how men’s attitudes towards the beauty and personal care industry can be built upon to drive interest in the sector and encourage continued product usage beyond employment and into retirement.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Male Appearance Concerns
Credibility of Product Claims Amongst Men
Men’s Buying Habits in the Last Six Months
Use of Beauty, Health and Wellbeing Treatments Amongst Men
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Male Appearance Concerns
Appendix – Credibility of Product Claims Amongst Men
Appendix – Men’s Buying Habits in the Last Six Months
Appendix – Use of Beauty, Health and Wellbeing Treatments Amongst Men
2nd June 2010
The physical changes associated with ageing can act as a catalyst to mid-life crisis and Mintel research has discovered that men become less content with their appearance after the age of 45.
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Despite that 70% of men are worried about at least one aspect of their skin, just a third of men use face creams and lotions.
