 Retailers of floorcoverings need to look beyond the product in isolation and market carpets as part of a complete home interiors look. One in ten adults pay a lot of attention to samples (‘Matchers’), so staff need to be able to advise customers accordingly, and showrooms need to develop an interior design feel to demonstrate the latest products more effectively.More imagination needs to be encouraged with rugs to make ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership and Purchasing Patterns
Factors Influencing Choice
Attitudes Towards Buying Flooring
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Ownership and Purchasing Patterns
Appendix – Factors Influencing Choice
Appendix – Attitudes Towards Flooring
Appendix – Target Groups
13th May 2010
There is an opportunity for suppliers of floor coverings to make more of the link between redecorating and buying new flooring.
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