This report focuses on consumers’ views of the retail banking market, and highlights the role that the current account plays in people’s financial life. The importance of cross-selling is confirmed, and the opportunities for expanding these sales are assessed. Drawing on exclusive consumer research, as well as findings from other Mintel reports, attitudes towards service standards, technology and loyalty are also considered. This consumer-focused approach is supplemented by data ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Economic Environment
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Technological Developments
The Interest Rate Effect
Segment Performance
Segmenting the Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Context
Product Ownership and Cross-Sales
Switching and Satisfaction
Trust and Differentiation
Loyalty in Retail Banking
Provider Choice
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Providers
New Entrants
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Key Providers
Appendix – Product Ownership and Cross-Sales
Appendix – Switching and Satisfaction
Appendix – Trust and Differentiation
Appendix – Loyalty in Retail Banking
Appendix – Provider Choice
Appendix – Segmenting the Market
26th July 2011
“Discussions over the sale of 600 Lloyds Banking Group branches continue. At the moment, most of the focus is on the commercial side of the deal. It does, though, raise some very interesting – and potentially troubling – questions from the consumers’ perspective.” 
29th June 2011
“Chipping away at the market dominance of the top five banking groups will be a huge challenge but a few providers have the potential to shake things up.”
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Banks can compensate for lost revenue in the loans market by boosting their general insurance sales. Currently, general insurance is one of the least cross-sold products in the retail banking market, but hardening premiums means that many will be looking for new quotes at renewal time. Banks are well-placed to capitalise on this business.
