Online Leisure - UK - December 2010
Online Leisure - UK - December 2010

This report explores current usage patterns of the internet for leisure purposes as well as how the web is used for booking leisure experiences. The report includes an examination of developments in broadband connectivity, macroeconomic and demographic factors, current areas of online leisure innovation and a detailed analysis of when and how people browse for leisure, what people do online and attitudes to the leisure internet.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

When Do People Browse?
Online Leisure Activities
Booking Leisure Online
Attitudes Towards Leisure and the Internet

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – When Do People Browse?
Appendix – How Do People Browse?
Appendix – Online Leisure Activities
Appendix – Booking Leisure Online
Appendix – Attitudes Towards Leisure and the Internet