This report examines the UK market for men's fragrances including pre-shaves, aftershave lotions, balms, conditioners and gels, eaux de toilette and eaux de parfum products and colognes.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
Fragrance Ownership
Purchase Occasions and Place of Purchase
The Consumer – Attitudes towards Fragrances
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Usage and Frequency
Appendix – Fragrance Ownership
Appendix – Frequency of Use Amongst Fragrances Owned
Appendix – Place of Purchase
Appendix – Attitudes towards Fragrances
Appendix – Target Groups
17th September 2010
When it comes to fragrances, men are far less swayed by celebrity than women. 
11th June 2010
Research from Mintel’s Men’s Grooming report finds that dads with children living at home are the least likely to experiment with their appearance.
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Almost a third of men think fragrance is expensive for what it is and the economic downturn has cultivated a heightened bargain-hunting mentality. Low prices are an important factor in fragrance purchase for many men.
