Designer/Upmarket Clothing - UK - March 2010
Designer/Upmarket Clothing - UK - March 2010

This report examines consumer attitudes towards designer brands and high-end clothing retailers. By asking consumers to classify themselves in broad terms according to their wardrobe and where they buy most of their clothing we can examine attitudes and purchasing behaviour based on their relative levels of expenditure on clothing, ie whether they are a value, mid-market or high-end/designer shopper. Note – this report excludes the responses of value shoppers.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context

Consumer

Consumer

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Designer/High-end Fashion Buyers’ Attitudes towards Buying Clothes
Who are the Designer and Upmarket Clothing Buyers?
What Motivates Designer and Upmarket Clothing Buyers to Shop?
Where is High-end Designer Clothing Bought?
High Street Designer/Celebrity Ranges
Attitudes towards Designer Clothes
Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Communication and Promotion

Data

Data

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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Where is High-end Designer Clothing Bought?
Appendix – High Street Designer/Celebrity Ranges
Appendix – Attitudes towards Designer Clothes
Appendix – Target Groups