 Just over 9m consumers have a wide selection (ie four or five) of breakfast cereals in their cupboards, principally but not exclusively multigrain-based recipes, low fat, children's or honey based cereals.Health considerations are the top priority when choosing a breakfast cereal, with 43% of consumers checking the amount of sugar in their cereal.Buying a cereal that their whole family can eat is an important purchase consideration for ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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The Consumer – Usage and Frequency
The Consumer – Types of Cereals Eaten
The Consumer – Attitudes towards Breakfast Cereals
Targeting Breakfast Cereal Groups
Brand/Company
Brand/Company
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Who’s Innovating?
Market Share
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Data
Data
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Appendix
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Value and Forecast
Appendix – Brand Communication and Promotion
Appendix – The Consumer: Usage and Frequency
Appendix – Types of Cereals Eaten
Appendix – The Consumer – Attitudes towards Breakfast Cereals
Appendix – Targeting Breakfast Cereal Groups
14th April 2011
"Many leading manufacturers launched instant porridge pots in late 2010 and early 2011 to tap into the robust growth in porridge and a sizeable on-the-go opportunity." 
26th February 2010
Brunch is an unexploited meal occasion that food retailers and foodservice operators should be capitalizing on.
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