In a beauty and personal care market already worth approaching £14 billion (including products and services such as hairdressing, see Mintel report British Lifestyles, August 2010), there is still plenty of scope for innovation and further growth. Women have a good understanding of basic skin types and are well practised in identifying their own flaws, large and small. Despite a good degree of scepticism, there is also an enduring optimism ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Female Appearance Concerns
Credibility of Product Claims Among Women
Women’s Buying Habits in the Last Six Months
Attitudes towards Buying Products
Women’s Use of Beauty, Health and Well-being Treatments
Targeting Women in the Beauty Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Female Appearance Concerns
Appendix – Credibility of Product Claims Among Women
Appendix – Influence of Product Claims
Appendix – Attitudes towards Buying Products
Appendix – Use of Beauty, Health and Well-being Treatments Among Women
Appendix – Target Groups
25th August 2010
Around a third of women prefer the natural route to improving their appearance.
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Research for this report finds there is a substantial credibility gap in the beauty industry, with as many as half of women having been disappointed in a product's performance although four in ten may still buy despite not being wholly convinced by a product's claim. Older women are most likely to find product claims less credible.
