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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
There is massive potential for garden products, furniture and plants as more than eight in ten adults have a garden and 3% have an allotment. Around three in ten (14 million) adults think that paying more for better quality plants is worthwhile. Highlighting that plants are grown in the locality (or even on site) on product labelling would draw a connection between local sourcing and product quality. While repeat customers ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels of Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumers – Where They Shop and What They Buy
Attitudes Towards Garden Centres and Buying Garden Products
Attitudes Towards Gardening and the Garden
Target Buying Groups
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retailer Profiles
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Where They Shop and What They Buy
Appendix – Attitudes Towards Garden Centres and Buying Garden Products
Appendix – Attitudes Towards Gardening and the Garden
Appendix – Target Buying Groups
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