Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- The BPC market overall
- The competition
- Impact of the recession
- Interest in clinical studies and product benefits
- Acceptance of product claims
- Desire for multifunctional products
- Attitudes towards toiletries/cosmetics
- Discount shopping and the retailers of choice
Insights and Opportunities
-
- Saving on multi-use cosmetics
- Consumer as detective
- Stressed-out society
- Rethinking business, capitalism and consumerism
- Transparency
Inspire Insights
-
- Will the beauty industry ever become free from smoke and mirrors?
- What we’ve seen
- Focus on what is rather than what isn't
- But wait; there’s more…
Market Size and Forecast
-
- Key points
-
- Figure 1: Total FDMx U.S. sales and forecast of BPC products, at current prices, 2003-13
-
- Figure 2: Total FDMx U.S. sales and forecast of BPC products, at current prices, 2003-13 (continued)
Competitive Context
-
- Companies touting value and quality in order to compete with private label
- Two-in-one products decrease the need for certain items
Recession Impact
-
- Key points
- Oral care, shampoo/conditioner, deodorant and shaving
-
- Figure 3: Recession concerns for oral care, shampoo/conditioner, deodorant and shaving purchases, by gender and age, May 2009
-
- Figure 4: Recession concerns for oral care, shampoo/conditioner, deodorant and shaving purchases, by household income, May 2009
- Shower gels, hand soap and body/hand lotion
-
- Figure 5: Recession concerns for body soap/shower gel, hand soap, body/hand lotion purchases, by gender and age, May 2009
-
- Figure 6: Recession concerns for body soap/shower gel, hand soap, body/hand lotion purchases, by household income, May 2009
- Sunblock, sunless tanners, and insect repellent
-
- Figure 7: Recession concerns for sun protection/block, sunless tanner, insect repellent purchases, by gender and age, May 2009
-
- Figure 8: Recession concerns for sun protection/block, sunless tanner, insect repellent purchases, by household income, May 2009
- Facial cleansers, facial moisturizers and acne care
-
- Figure 9: Recession concerns for facial cleanser, facial moisturizer, acne care products purchases, by gender and age, May 2009
Women and Facial Skincare
-
- Anti-aging, day cream and night cream
-
- Figure 10: Recession concerns among females for anti-aging, day cream, and night cream purchases, by age, May 2009
- Facial cleanser, toner, exfoliating scrub and make-up remover
-
- Figure 11: Recession concerns among women for facial cleanser, toner, exfoliating scrub, and make-up remover purchases, by age, May 2009
-
- Figure 12: Recession concerns among women for facial cleanser, toner, exfoliating scrub, and make-up remover purchases, by household income, May 2009
- All color cosmetics and nail polish
-
- Figure 13: Recession concerns among women for color cosmetics and nail polish, by age, part one, May 2009
- Figure 14: Recession concerns among women for color cosmetics and nail polish, by age, part two, May 2009
-
- Figure 15: Recession concerns among women for color cosmetics and nail polish, by age, part three, May 2009
- Figure 16: Recession concerns among women for color cosmetics and nail polish, by household income, part one, May 2009
-
- Figure 17: Recession concerns among women for color cosmetics and nail polish, by household income, part two, May 2009
- Figure 18: Recession concerns among women for color cosmetics and nail polish, by household income, part three, May 2009
- Sanitary protection
-
- Figure 19: Recession concerns for feminine protection purchases, by age, May 2009
Interest in Clinical Studies and Product Benefits
-
- Clinical studies
-
- Figure 20: Interest in clinical studies, by gender and age, May 2009
-
- Figure 21: Interest in clinical studies, by household income, May 2009
- Figure 22: Interest in clinical studies, by region, May 2009
- Product benefits
-
- Figure 23: Interest in product benefits, by gender and age, May 2009
-
- Figure 24: Interest in product benefits, by household income, May 2009
- Figure 25: Interest in product benefits, by region, May 2009
Acceptance of Product Claims
-
-
- Figure 26: Belief in product claims, by gender and age, May 2009
-
Seeking Multifunctional Products
-
-
- Figure 27: Interest in multifunctional benefits, by gender and age, May 2009
-
- Figure 28: Interest in multifunctional benefits, by household income, May 2009
-
Attitudes towards Toiletries and Cosmetics
-
-
- Figure 29: Attitudes towards toiletries and cosmetics, by gender and age, October 2007-December 2008
-
- Figure 30: Attitudes towards toiletries and cosmetics, by region, October 2007-December 2008
-
Where Consumers Discount Shop for BPC Items
-
-
- Figure 31: Cosmetics purchases, by gender and age, October 2007-December 2008
-
- Figure 32: Cosmetics purchases, by household income, October 2007-December 2008
-
- Figure 33: Cosmetics purchases, by region, October 2007-December 2008
-
Impact of Race
-
- Recession impact
- Oral care, shampoo/conditioner, deodorant and shaving
-
- Figure 34: Recession concerns for oral care, shampoo/conditioner, deodorant and shaving purchases, by race, May 2009
- Shower gels, hand soap, and body/hand lotion
-
- Figure 35: Recession concerns for body soap/shower gel, hand soap, body/hand lotion purchases, by race, May 2009
- Sunblock, sunless tanners, and insect repellent
-
- Figure 36: Recession concerns for sun protection/block, sunless tanner, insect repellent purchases, by race, May 2009
- Women and facial skincare
- Anti-aging, day cream and night cream
-
- Figure 37: Recession concerns among women for anti-aging, day cream, and night cream purchases, by race, May 2009
- Sanitary protection
-
- Figure 38: Recession concerns for feminine protection purchases, by race, May 2009
- Interest in clinical studies and product benefits
-
- Figure 39: Interest in clinical studies, by race, May 2009
- Seeking multifunctional products
-
- Figure 40: Interest in multifunctional benefits, by race, May 2009
- Attitudes towards toiletries and cosmetics
-
- Figure 41: Attitudes towards toiletries and cosmetics, by race/Hispanic origin, October 2007-December 2008
- Where consumers discount shop for BPC items
-
- Figure 42: Cosmetics purchases, by race/Hispanic origin, October 2007-December 2008
Market Factors
-
- Flagging economy leads to personal care trade-downs, some of which may be permanent
- Changing demographics of the female population
-
- Figure 43: Female population, by age, 2004-14
- Teen population will have a negative impact
-
- Figure 44: U.S. teen population aged 12-17, projected growth trends in five-year intervals, 2000-30
Leading Companies
-
- Key points
- Leading companies in the BPC aisle
-
- Figure 45: Leading BPC companies
Company Cultures
-
- Johnson & Johnson
- Kiehl’s
- Beiersdorf
Newest BPC Finds
-
- Therapeutic or indulgent
- Innovation from spa/salon brands
- New active ingredients
- Sun and slimming
- Longevity and multitasking in the BPC aisles
- Products for the stressed-out consumer
Cluster Analysis
-
- Brand-loyal, recession-proof
- Opportunity
- Multifunctional economizers
- Opportunity
- Non-purchasers
- Opportunity
- Cluster characteristics
-
- Figure 46: Female beauty and personal care clusters, May 2009
- Figure 47: Recessionary concerns for oral care and haircare, by female beauty and personal care clusters, May 2009
-
- Figure 48: Recessionary concerns of skincare and make-up, by female beauty and personal care clusters, May 2009
- Figure 49: Interest in clinically tested products, by female beauty and personal care clusters, May 2009
-
- Figure 50: Level of interest for product benefits, by female beauty and personal care clusters, June 2009
- Figure 51: Belief in product claims, by female beauty and personal care clusters, May 2009
-
- Figure 52: Interest in money-saving multifunctional products, by female beauty and personal care clusters, May 2009
- Cluster demographics
-
- Figure 53: Female beauty and personal care clusters, by age, May 2009
- Figure 54: Female beauty and personal care clusters, by household income, May 2009
- Figure 55: Female beauty and personal care clusters, by race, May 2009
-
- Figure 56: Female beauty and personal care clusters, by Hispanic origin, May 2009
- Figure 57: Female beauty and personal care clusters, by marital status, May 2009
- Cluster methodology
Custom Consumer Groups
-
- Attitudes towards toiletries and cosmetics
-
- Figure 58: Attitudes towards toiletries and cosmetics, by marital status and presence of children, October 2007-December 2008
- Where consumers discount shop for BPC items
-
- Figure 59: Retail choice for BPC purchases, by marital status and presence of children, October 2007-December 2008
Appendix: Other Useful Consumer Tables
-
-
- Figure 60: Recession concerns for facial cleanser, facial moisturizer, acne care products purchases, by household income, May 2009
- Product benefits
-
- Figure 61: Interest in product benefits, by race, May 2009
-
Appendix: Trade Associations
Back to top