Table of Contents
What You Need To Know
Mintel’s Focus Group Features
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- Key questions
- Core values
- Key points
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- Figure 1: Marriage status, 1998-2008
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- Figure 2: Marriage status, by age
- Figure 3: Median age at first marriage, by gender, 1998-2008
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- Figure 4: Number of marriages and marriage rate, 1997-2007
- Wedding statistics from SellMoreWeddings.com
- Key points
- What about the honeymoon?
- Key points
- Beginning budget
- Key points
- Managing family expectations
- Key points
- Sentimental vs. Frivolous
- Key points
- “Stealth” Pricing
- Key points
- Where’s the “Deal” in Package Deal
- Key points
- Unexpected “Surprises”
- Bargaining from First to Final Choice
- Food
- Entertainment
- Decorations
- Professional vs. DIY
- Dates, attendees and location
- Rings and things
Video
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- Figure 5: Couples on the Street
- Key point
- Conclusions
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Research Group Similarities
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- Top economies
- “Non-negotiable”
- Destination weddings and honeymoons
- Big wedding or a first home?
- Most requested gift
Key Industry Takeaways
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- Last but not least
Data Sources
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- Mintel focus group
- Video clip information
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