Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Harness expertise
- Slow news
Market in Brief
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- The current market
- Adding value and quality
- Consumer views
- How companies are performing
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- Figure 1: Top ten regional newspaper publishers, by circulation, 2005-09
- Looking ahead
Internal Market Environment
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- Key points
- Regionals more exposed
- Time for a more radical approach?
- The opposing view
- New tools for advertisers
- Capturing change
- More consolidation?
- Diversity for consumers
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- Figure 2: Types of websites browsed for information purposes in the last three months, October 2008 and January 2009
- Accessing the world
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- Figure 3: Internet penetration at home/work/place of study or elsewhere, by demographic sub-group, 2003-09
- Online and print opportunities
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- Figure 4: Selected newspaper features adults are ‘very interested’ in, 2004-08
- Figure 5: Other newspaper topics adults are ‘very interested’ in, 2004-08
- More scope for home delivery?
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- Figure 6: Where newspapers are purchased, 2008
Broader Market Environment
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- Key points
- Breathing space
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- Figure 7: Age structure of the UK population, 2004-14
- The other plus point
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- Figure 8: UK population, by socio-economic group, 2004-14
- Economic slowdown
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- Figure 9: Trends in GDP, PDI and consumer expenditure, 2004-14
- Property ads suffer
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- Figure 10: Trends in the housing market, 2004-14
- Figure 11: Number of UK households, by size, 2004-14
Competitive Context
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- Key points
- Consumers and their media
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- Figure 12: Agreement with attitudes to news and newspapers, 2008
- Online options
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- Figure 13: Selected examples of websites and blogs by topic*, 2008
- But newspapers compete strongly
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- Figure 14: Selected examples of multi-platform data*, June-Dec 2008
- Competition from a newer source
Strengths and Weaknesses in the Market
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- Strengths
- Unmatched focus on local news and events
- Local sports in detail
- Can read anywhere, any time
- Newspapers offer more – in print and online
- The look and feel is appealing
- Weaknesses
- Lack of interest
- Local papers are too parochial
- Why pay?
- Newspapers are too slow
- Too little time
Who’s Innovating?
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- Key points
- Going hyperlocal
- Hyperlocal – the next step?
- Another impetus to growth?
Market Size and Forecast
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- Key points
- The structure of the regional press
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- Figure 15: Free and paid-for titles, 2005-09
- The paid-for component
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- Figure 16: Annual sales of paid-for regional newspapers, by volume, 2004-14
- Overall loss cloaks a mixed picture
- Are regionals being hit harder than nationals?
- The profit factor
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- Figure 17: Selected regional and other publishers, turnover and profit, 2008
- Future prospects
- A smaller complementary future in print
- Working with other media
- Considering other business models
Segment Performance
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- Key points
- Ad revenue overview – a grim picture
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- Figure 18: Regional newspaper advertising revenue, by type of advertisement, at current prices, 2004-09
- One bright spot
- All classified sectors hit
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- Figure 19: Regional newspaper classified advertising revenue, by type, 2005-09
- The weeklies feel the crunch
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- Figure 20: Regional total weekly circulation and titles, by type, 2005-09
- Can the dailies provide a way forward?
- An overview of the leading paid-for titles
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- Figure 21: Top daily paid-for titles, by circulation*, July to December 2006-08
- Wide variations
- The Manchester Evening News
- All change at the Evening Standard
Market Share
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- Key points
- Concentration of ownership
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- Figure 22: Summary of market share, by circulation and titles, 2009
- Comparisons are a little tricky
Companies and Products
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- Key points
- Who’s who at the top
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- Figure 23: Total top ten uk regional newspaper publishers’ number of titles and weekly circulation, 2005-09*
- Trinity Mirror
- Newsquest Media Group
- Johnston Press
- A&N Media – Associated Newspapers
- Evening Press
- A&N Media – Northcliffe Media
- Guardian Media Group
- Archant
- The Midland News Association
- DC Thomson
- Tindle Newspapers
Newspaper Readership
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- Key points
- Downward trend with one exception
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- Figure 24: Type of newspaper regularly read, 2003-08
- Do local, regional and national readerships vary?
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- Figure 25: Key demographic differences, by newspaper sector, December 2008
- How newspapers fit into lifestyles
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- Figure 26: Agreement with local newspaper lifestyle statements, 2008
- What about the next generation?
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- Figure 27: Agreement with selected lifestyle statements, 7-10s and 11-14s, 2004-08
- The under 20s online
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- Figure 28: The 11-19s who use the internet for newspapers/news, 2004-08
Favoured Content
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- Key points
- Regional and local priorities
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- Figure 29: Important sections when choosing a regional/local newspaper to read, December 2008
- Consistent differences over time
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- Figure 30: Important factors when choosing a regional/local newspaper to read, key demographic groups, December 2008
Views of Newspapers
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- Key points
- What to avoid!
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- Figure 31: Views on reading and buying newspapers, December 2008
- The strength of print…
- …alongside the shift to digital
- Regional versus national readers
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- Figure 32: Views on reading & buying newspapers, by type of newspapers regularly read, December 2008
Who are the Keener Readers?
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- Key points
- Don’t jump to conclusions
- Regional and national views on newspapers
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- Figure 33: Views on reading & buying newspapers, byregional/local and national readers, December 2008
- Regional and national priorities
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- Figure 34: Important sections in reading a regional/local newspaper and a national newspaper, December 2008
- Breadth of interests and commitment
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- Figure 35: Newspapers read regularly by repertoire of important sections in reading a regional/local newspaper, December 2008
- Commitment and discrimination
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- Figure 36: Views on reading & buying newspapers, by repertoire of important sections in reading a regional/local newspaper, December 2008
Appendix – Broader Market Environment
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- Figure 37: Trends in unemployment, 2004-14
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Appendix – Segment Performance
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- Figure 38: Total number of regional newspaper titles, grouped by type, 2005-09
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- Figure 39: Circulation by type, 2005-09
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Appendix – Companies and Products
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- Figure 40: Circulation distribution summary, by publisher and type of title, 2009
- Figure 41: Title distribution summary, by publisher and type of title, 2009
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Appendix – Newspaper Readership
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- Figure 42: Type of newspaper read, by demographic sub-group, December 2008
- Figure 43: Trends in agreement with newspaper lifestyle statements, 2004-08
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- Figure 44: Agreement with newspaper lifestyle statements, by demographic sub-group, 2008
- Figure 45: Agreement with newspaper lifestyle statements, by demographic sub-group, 2008
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- Figure 46: 11-19s who use the internet for newspaper/news by demographic sub-group, 2008
- Figure 47: Agreement with selected lifestyle statements, by demographic sub-group, 11-14s, 2008
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- Figure 48: Agreement with selected lifestyle statements, by demographics, 7-10s, 2008
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Appendix – Favoured Content
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- Figure 49: Important sections in reading a regional newspaper, by type of newspapers regularly read, December 2008
- Figure 50: Important sections in reading a regional/local newspaper, by demographic sub-group, December 2008
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- Figure 51: Other important sections in reading a regional/local newspaper, by demographic sub-group, December 2008
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Appendix – Views of Newspapers
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- Figure 52: Views on reading & buying newspapers, by demographic sub-group, December 2008
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Appendix – Who are the Keener Readers?
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- Figure 53: Number of types of newspapers read, by demographic sub-group, December 2008
- Figure 54: Views on reading & buying newspapers, by number of types of newspapers regularly read, December 2008
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- Figure 55: Important sections in reading a regional/local newspaper by repertoire of type of newspapers regularly read, December 2008
- Figure 56: Important sections in reading a national newspaper, by number of types of newspapers regularly read, December 2008
- Figure 57: Number of important sections in reading a regional/local newspaper, by demographic sub-group, December 2008
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- Figure 58: Newspapers read regularly, by readership of regional/local newspaper, December 2008
- Figure 59: Important sections in reading a national newspaper, by type of newspapers regularly read, December 2008
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