Table of Contents
Issues in the Market
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- Definitions
Future Opportunities
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- The Over Optioned Consumer
- The Rise of the Premium Bargain Hunter
- Capitalising on Uncertainty
- Going Green with Marketing
Market in Brief
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- The digital home of the 21st Century
- Newer, expensive technology to suffer
- Market Value Falls
- Can retailers and manufacturers rise to the challenge?
- Consumers still aspire to new technology
Internal Market Environment
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- Key points
- Technologically advanced homes
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- Figure 1: Trends in selected digital device usage, 2007-09
Broader Market Environment
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- Key points
- Broadband penetration
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- Figure 2: UK broadband penetration, 2004-09
- Personal disposable income
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- Figure 3: Trends in personal disposable income and consumer expenditure, 2004-14
- An ageing population
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- Figure 4: Trends in the age structure of the UK population, by gender, 2004-14
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- The Wii effect – innovative ways of control
- The picture goes organic
Market Size and Trends
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- Key points
- Continued impact of the recession
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- Figure 5: Total in-home technology market, at current prices, 2004-09
- Figure 6: Total in-home technology market at 2004 prices, 2004-09
Segment Performance
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- Key points
- Digital cameras slump despite innovation
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- Figure 7: Value of the in-home technology market, by product category, at current prices, 2004-09
- Dedicated MP3 players a victim of convergence
- Music downloads buck the trend
- Video hardware and software remain recession proof
- TV’s: Maintaining market values – but at a cost
Companies and Products
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- Manufacturers and brands
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- Figure 8: Leading companies in the home technology market and their brands
- Apple Computer
- Bose UK
- JVC UK
- LG Electronics
- Philips
- Sony
- Samsung Consumer Electronics
Brand Communication and Promotion
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- Key points
- Sony expected to boost spend in 2009
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- Figure 9: Top advertising spenders in the audio-visual products category, 2006-08
- Press and TV dominate
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- Figure 10: Advertising in the audio-visual products category, by media, 2006-08
- Is such a focus on press advertising warranted?
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- Figure 11: How consumers find out about new technology, June 2008
Technology Products That Consumers Own and Would Like to Own
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- Key points
- PCs most owned and least wanted
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- Figure 12: Technology consumers currently own or would like to own, March 2009
- Nintendo versus Xbox
- Is all lost for the PS3?
- Entertainment in high definition
- Portable and ‘Smart’
- Impact of number of people in the household
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- Figure 13: Ownership of selected technology, by number of people in the household, March 2009
- Is the Wii really for those aged 9-90?
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- Figure 14: Ownership of leading next-generation games consoles, by age, March 2009
- Males dominate tech ownership
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- Figure 15: Type of technology owned, by gender, March 2009
How Consumers Last Bought Technology For The Home
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- Key points
- Physical retailers come up trumps
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- Figure 16: How consumers last bought technology, March 2009
- Online takes a considerable share still
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- Figure 17: Christmas shopping experiences, January 2009
- Impact of age and gender on channel
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- Figure 18: How consumers last bought new technology, by gender and age, March 2009
Motivations for Buying the Latest Tech Products
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- Key points
- A market driven by replacement purchases
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- Figure 19: Main motivations for buying the latest technology products, March 2009
- Young the most motivated to buy still
- Just how effective are price cuts?
- Greatest appeal to men
Appendix – Technology Products that Consumers Own, and Would Like to Own
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- Figure 20: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 21: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 22: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 23: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 24: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 25: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 26: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 27: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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- Figure 28: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
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Appendix – How Consumers Last Bought Technology For the Home
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- Figure 29: How consumers buy their technology for the home, by detailed demographics, March 2009
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Appendix – Motivations for Buying the Latest Tech Products
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- Figure 30: Motivations for buying the latest tech products, by detailed demographics, March 2009
- Figure 31: Motivations for buying the latest tech products, by detailed demographics, March 2009
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