Table of Contents
Issues in the Market
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- Definitions and abbreviations
Future Opportunities
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- Along came the Black Swan
- What we know we don’t know very well
- The Black Swan Effect
- Think more, calculate less
- A precarious future?
- The paradox of knowledge
- Misinform your customers at your peril
- Not all consumers want empowerment
- The value and brand effect: Searching for an anchor
- The search for treats
Britain Today – Demographics
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- Rate of population growth to stabilise
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- Figure 1: Population numbers and growth, 1998-2014
- Population trends: Maturity over youth
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- Figure 2: Population breakdown, by age, 2004, 2009 and 2014
- The future belongs to the retired
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- Figure 3: Lifestage changes, 2003-08 and 2009-14
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- Figure 4: Total population change, by age, 2004-09 and 2009-14
- Greater lifestyle and financial segmentation
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- Figure 5: Classification of over 65-year-olds, by their financial situation, April 2008
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- Figure 6: Lifestyle situation of 65+ adults, by wealth type, April 2008
- The rise of the GOTYs
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- Figure 7: Over-65s with a young outlook on life, May 2008
- Implications
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- Figure 8: The areas over-65s want to spend more on, May 2008
- But don’t forget students – an attractive market
- Cross-generational income flows
- Girl power
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- Figure 9: Female population change, by age, 2004-09 and 2009-14
- Figure 10: The breakdown of the population, by gender and age, 2014
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- Figure 11: Male population change, by age, 2004-09 and 2009-14
- Birth rate stabilising…
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- Figure 12: Births and fertility, 2002-14
- More career women
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- Figure 13: Percentage of men and women of working age in work, 2000-14
- More children born out of wedlock
- Fewer marriages, more divorce
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- Figure 14: Trends in the number of marriages and divorces, 2000-14
- Figure 15: Number of divorces as a percentage of marriages, 2001-14
- A more civil affair
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- Figure 16: The number of marriages in England and Wales, by type of ceremony, 1981-2007
- From brawn to brain
- Smaller households
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- Figure 17: Number of households in the UK (million) and average household size (persons per household), 1991-2014
- Smaller, one-person households on the increase
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- Figure 18: Households in England, by type (000), 2002-26
- Immigration trends: Is the UK losing its appeal?
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- Figure 19: Net migration flow into the UK (000), 1991-2007
- Yes for Eastern European workers
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- Figure 20: Approved applicants for the Worker Registration Scheme*, Q1 2005-Q4 2008
- Implications: Rise of the ‘beanpole’ family and ‘sandwich’ generation
- Will we all be richer but more vulnerable?
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- Figure 21: Adult population breakdown, by socio-economic group, 2004, 2009 and 2014
- Has the housing love affair cooled?
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- Figure 22: The level of owner occupation of dwellings in the UK, 1991-2014
Britain Today – Economic factors
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- Tough times ahead
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- Figure 23: The annualised growth of real GDP, Q1 2006-Q1 2011
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- Figure 24: Annual changes in real GDP, PDI and consumer expenditure, 1997-2014
- Figure 25: Past and future trends for main economic indicators (% real growth), 2002-08 and 2008-14
- Culture of pessimism
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- Figure 26: Index of consumer confidence*, January 1985-January 2009
- Look at it relatively
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- Figure 27: The deviation of the Index of Consumer Confidence from the average*, January 1985-January 2009
- Recession and confidence: Chicken or egg?
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- Figure 28: A comparison of annualised real gdp growth and consumer confidence*, January 1985-January 2009
- 1989-92 recession: Consumers had their fingers on the economic pulse
- Today’s recession: Consumers have had no time to check the pulse
- How consumers respond to a recession
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- Figure 29: A comparison of annualised real consumer expenditure growth and consumer confidence+, January 1985-January 2009
- Luxuries feel the strain
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- Figure 30: Annualised growth in consumer expenditure, by type of expenditure, 1985 Q1-2009 Q1
- But even in a recession some of life’s luxuries are “essential”
- Savings comes back into fashion
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- Figure 31: Consumer savings (current prices) and the savings rate, 1998-2014
- Unemployment: The real killer of consumer confidence
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- Figure 32: Level of unemployment in the UK (aged 16+), seasonally adjusted, 1988 Q1-2008 Q3
- Consumers more vulnerable to unemployment today
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- Figure 33: The number of months consumers could survive without any income, 1998-2008
- A crunch on credit
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- Figure 34: Net amounts of credit extended, 1996-2014
- Consumers try to rebuild their balance sheets
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- Figure 35: Consumer credit outstanding and as a % of PDI, 1996-2014
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- Figure 36: Net worth of the household sector, 2000-08
- Back to the future, or retro chic gone mad
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- Figure 37: The Net Liquid Wealth* of consumers Q1 1987-Q3 2008
- But falling interest rates will ease the burden
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- Figure 38: Average UK base rates, cost of servicing debt, 1989-2014
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- Figure 39: The debt burden*, 1987 Q1-2008 Q3
Expenditure Overview
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- Consumer priorities
- The prominence of housing
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- Figure 40: Changing shares of main categories ofspend, at current prices, 1998-2008
- Why the crunch bites so deep
- In-depth view
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- Figure 41: Changing shares of individual categories ofspend, at current prices, 1998-2008
- In-depth view – the real picture
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- Figure 42: Changing shares of individual categories ofspend, at constant 1998 prices, 1998-2008
- Real growth over a half lower
- Top 20 winners
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- Figure 43: Top 20 individual share growth areas, 1998-2008
- Top 20 losers
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- Figure 44: Bottom 20 individual declining share areas, 1998-2008
- The more immediate picture
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- Figure 45: Market size trends, by sector, at 2009 prices, 2007-10
- Figure 46: Markets that experienced positive growth over the period 2008-09, at 2009 prices
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- Figure 48: Markets that experienced below average negative growth over the period 2008-09, at 2009 prices
In-home Food
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- Market size and trends
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- Figure 49: In-home food sales value, by sub-sector, 2008
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- Figure 50: Trends in sales of in-home food, at current prices, 1998-2008
- Ethnic foods
- Getting aspirational
- I want local, as long as its available 24/7
- My body is a temple, except when it’s not convenient
- The campaign for real food
- Will the consumer aspire in a recession?
- Will recession lead to a permanent change in buying?
- Forecast
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- Figure 51: In-home food market, at current prices, 2004-14
- Figure 52: in-home food market, at 2009 prices, 2004-14
- The focus on health to continue
- But aspirations could be dented
- Will ready meals and dairy products stage a comeback?
- Factors used in forecast
- Consumer insight
- The shopping portfolio
- Increased shopping complexity
Non-alcoholic Beverages
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- Market size and trends
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- Figure 53: Non-alcoholic drinks sales value, by sub-sector, 2008
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- Figure 54: Trends in sales of non-alcoholic drinks, at current prices, 1998, 2003 and 2008
- Aspiring to something better
- Natural health the new Holy Grail
- Wellness drinks
- Fruit juices, riding the healthy wave
- Carbonates in poor health?
- Hot drinks feeling the heat at home
- But coffee shops have been on the boil
- But health has its limits
- Forecast
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- Figure 55: Non-alcoholic drinks market, at current prices, 2004-14
- Figure 56: Non-alcoholic drinks market, at 2009 prices, 2004-14
- Factors used is forecast
- Consumer insight
- The guilty drinker
- Carbonate drinkers
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- Figure 57: How attitudinal groups differentiate on carbonate consumption, November 2008
Alcoholic Drinks
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- Market size and trends
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- Figure 58: Alcoholic drinks sales value, by sub-sector, 2008
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- Figure 59: Trends in sales of alcoholic drinks, at current prices, 1998-2008
- A taste and fashion driven market
- Going Continental
- Trading up boosts values
- Own-label an attractive choice
- On-trade finds the going tough
- Concerns over young drinkers…
- …and binge drinking
- Which is damaging the image of some sectors
- Forecast
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- Figure 60: Alcoholic drinks market, at current prices, 2004-14
- Figure 61: Alcoholic drinks market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Traditional drinks versus young drinks
- Ales and stout: Tradition and heritage important
- Cocktails and alcoholic mixables – fun and convenience is important
Beauty and Personal Care
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- OTC Pharmaceuticals
- Market size and trends
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- Figure 62: OTC pharmaceutical product sales value, by sub-sector, 2008
- Figure 63: Trends in sales of OTC pharmaceutical products, at current prices, 1998-2008
- From the pharmacists to the grocer
- Can’t wait, wont wait
- Health not medication
- Looking for alternatives
- Giving up the weed
- Getting the diet right
- From self treatment to self-diagnosis
- Personal care
- Market size and trends
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- Figure 64: Personal care sales value, by sub-sector, 2008
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- Figure 65: Trends in sales of personal care products, at current prices, 1998, 2003 and 2008
- Keeping up appearances
- Giving nature a little help
- Haircare: A mature sector, but fashion influenced
- Where women lead, men follow slowly
- Fragrances: A greater range of influences
- Forecast
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- Figure 66: Personal care and otc pharmaceuticals market, at current prices, 2004-14
- Figure 67: Personal care and otc pharmaceuticals market, at 2009 prices, 2004-14
- A bright future for OTC medicine prospects
- Personal care: Age the driver
- Factors used in forecast
- Consumer insight
- Skincare, sex and age
- Skincare typologies
Clothing and Adornment
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- Market size and trends
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- Figure 68: Adornment sales value, by sub-sector, 2008
- Figure 69: Sales of clothing and adornment products, at current prices, 1998, 2003 and 2008
- Mid-market is squeezed
- Ethical clothing
- Womenswear
- Plus-size market
- Accessories and jewellery
- Menswear
- Childrenswear
- Footwear
- Forecast
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- Figure 70: Adornment market, at current prices, 2004-14
- Figure 71: Adornment market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Clothing shopping typologies
Eating Out
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- Market size and trends
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- Figure 72: Eating out and takeaways sales value, by sub-sector, 2008
- Figure 73: Trends in eating out and takeaways, at current prices, 1998-2008
- Eating out culture
- Greater choice
- A fragmented market
- Formal restaurants vulnerable to the crunch…
- But helped by TV chefs
- Small outlets can’t compete on price
- The supermarket threat
- Thai on the rise
- Home delivery on the up
- Pubs remain the nation’s favourite
- Forecast
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- Figure 74: Eating out and takeaways market, at current prices, 2004-14
- Figure 75: Eating out and takeaways market, at 2009 prices, 2004-14
- Factors used in forecast
- Little growth in the coming years
- Consumer insight
- Ethnic restaurant consumer
- Experimenters (40% of respondents)
- Unconcerned (19% of respondents)
- Convenience Motivated (13% of respondents)
- Habitual diners (28% of respondents)
Technology and Communications
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- Market size and trends
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- Figure 76: Technology and communications sales value, by sub-sector, 2008
- Figure 77: Trends in sales of technology and communications products, at current prices, 1998-2008
- Innovation-led
- The role of the teenager
- Increasing elements of personal control
- Convergence and the digital revolution
- The home entertainment hub
- New DVD platforms
- The virtual takes over from the actual
- Greater technology access
- But do we exploit what’s on offer?
- Searching for the killer app
- Going mobile
- Format wars
- What does the crunch mean for technology?
- Green technology
- Forecast
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- Figure 78: Technology and communications market, at current prices, 2004-14
- Figure 79: Technology and communications market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Product adopters
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- Figure 80: Attitudes towards buying new technology (including gadgets, equipment and software), June 2008
Entertainment
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- Market size and trends
- A diverse sector
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- Figure 81: Entertainment sales value, by sub-sector, 2008
- Figure 82: Trends in entertainment, at current prices, 1998, 2003 and 2008
- A recession-threatened sector
- Getting fit and feeling good
- Still looking to have a punt
- Looking good is the biggest expenditure
- Evenings out: The first to suffer in the recession
- Days out: Recession proof(ish)
- Forecast
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- Figure 83: Entertainment market, at current prices, 2004-14
- Figure 84: Entertainment market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- The social aspects of bingo
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- Figure 85: General attitudes towards bingo, by bingo playing habits, January 2008
News, Print and Tobacco
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- Market size and trends
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- Figure 86: Newsagents’ goods sales value by sub-sector, 2008
- Figure 87: Trends in sales of newsagents’ goods, at current prices, 1998, 2003 and 2008
- Cigarettes and tobacco: Turning to ash?
- Newspapers: Readership moves online and loyalty falls
- The Amazon Effect
- Magazines and comics the star performers
- Greeting cards: Stable but enduring
- Forecast
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- Figure 88: Newsagents’ goods market, at current prices, 2004-14
- Figure 89: Forecast of the value of newsagents’ goods market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Loyalists are important to women’s magazines
Home and Garden
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- Market size and trends
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- Figure 90: Home and garden sales value, by sub-sector, 2008
- Figure 91: Trends in home and garden products, at current prices, 1998-2008
- Home ownership drives the market
- Renovate rather than move
- The desire to refurnish
- The bacterial bogeyman
- Domestic service: Losing its labour
- Gardening going through a rough patch
- Household durables: Market maturity
- Kitchen and dinning ware: A cut above the rest
- Forecasts
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- Figure 92: Home and garden goods market, at current prices, 2004-14
- Figure 93: Home and garden goods market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Green fingers drive gardening market
- Enthusiasts (24%)
- Dabblers (22%)
- Instants (21%)
- Uninterested (33%)
Personal Transport
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- Market size and trends
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- Figure 94: Personal transport sales value, by sub-sector, 2008
- Figure 95: Trends in personal transport, at current prices, 1998-2008
- Cars crash?
- Motorcycles out perform cars
- The petrol rollercoaster
- Aftercare sector losing its steam
- Pay and ride
- Vehicle recovery
- Forecast
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- Figure 96: Personal transport market, at current prices, 2004-14
- Figure 97: Forecast of personal transport expenditure, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Car buying intentions
- The role of finance
Housing
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- Market size and trends
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- Figure 98: Housing value by sub-sector, 2008
- Figure 99: Housing trends, at current prices, 1998, 2003 and 2008
- Housing market comes under pressure
- Housing wealth evaporates
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- Figure 100: Net worth of the household sector in housing, 2000-08
- Severe pressure on mortgage lenders
- Smaller dwellings in demand
- Second homes
- Equity withdrawal and remortgaging
- Will householders start doing it for themselves again?
- Local taxes make bigger demands on household budgets
- House price falls ease the stamp duty burden
- High energy inflation in fuel costs
- Forecasts
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- Figure 101: Housing market, at current prices, 2004-14
- Figure 102: Forecast of housing market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Attitudes towards property investment
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- Figure 103: Details of the Seven BTL Investment typologies, January 2009
- Liking not the same as wanting
Holidays and Travel
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- Market size and trends
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- Figure 104: Holiday and travel sales value, by sub-sector, 2008
- Figure 105: Trends in holiday and travel expenditure, at current prices, 1998-2008
- The spirit of adventure
- Overseas holidays – struggling during the crunch?
- Will the package tour stage a revival?
- Possible benefit for UK self catering holidays
- Along with Butlins
- Coach packages – low interest rates a strong negative
- Forecasts
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- Figure 106: Holiday and travel market, at current prices, 2004-14
- Figure 107: Forecast of value of holiday and travel market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Overseas holiday segments
Personal Finance
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- Market size and trends
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- Figure 108: Personal finance sales value, by sub-sector, 2008
- Figure 109: Trends in personal finance, at current prices, 1998-2008
- Occupation pensions: No longer the pillar they once were
- SIPPs: Star performer of the private pensions market
- Growth in charges, fees and commissions ends
- Motor insurance
- Property insurance
- PMI and health
- Creditor insurance: The bubble has well and truly burst
- Niche general insurance markets
- Life cover premiums decline
- Changes in distribution
- Charitable donations survive the crash, so far
- Forecasts
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- Figure 110: Personal finance market, at current prices, 2004-14
- Figure 111: Forecast of value of personal finance market, at 2009 prices, 2004-14
- Factors used in forecast
- Consumer insight
- Attitudes towards pensions
- Use of advisors
A Miscellany – The Remaining Spend
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- Market size and trends
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- Figure 112: Miscellaneous sales value, by sub-sector, 2008
- Figure 113: Trends for miscellaneous expenditure, at current prices, 1998-2008
- Pet food and petcare: Looking after one of the family
- Optical goods
- Funerals
- Nappies and baby wipes
- Cosmetic surgery
- Forecast
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- Figure 114: Miscellaneous market, at current prices, 2004-14
- Figure 115: Miscellaneous market, at constant prices, 2004-14
- Factors used in forecast
- Consumer insight
- Pamperers lead the pet market
The Consumer Angle – What Worries Us?
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- Consumer research analysis
- It’s the economy stupid…
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- Figure 116: The main issues about which consumers are concerned, February 2009
- But non-economic issues also press on consumers
- Worrier typologies
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- Figure 117: Consumer worry typologies, February 2009
- The main economic worries
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- Figure 118: Worrier typologies, by the factors that cause concern, February 2009
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- Figure 119: Worrier typolgies, by the economic/financial factors that cause concern, February 2009
- Fretters finding it hard to cope
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- Figure 120: Adults’ financial situation at the moment, by worrier typologies. February 2009
- Not knowing when can be as bad as not knowing if
- The worst case scenario
- The middle case
- The best case scenario
- Characteristics of the worrier typologies
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- Figure 121: Work Worriers compared to all adults on selected characteristics, February 2009
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- Figure 122: Natural Born Worriers compared to all adults on selected characteristics, February 2009
- Credit envy?
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- Figure 123: Am I Bothered? compared to all adults on selected characteristics, February 2009
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- Figure 124: Interest Anxious compared to all adults on selected characteristics, February 2009
- Fretting Over Finance (13%): Poor and always fretting
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- Figure 125: Fretting Over Finance compared to all adults on selected characteristics, February 2009
- An issue of control
The Consumer Angle – Economic Confidence Lost
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- Economic fears outweigh personal fears
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- Figure 126: The degree of consumer fear about the economy and their personal finance, February 2009
- Natural Born Worriers worry the most, naturally!
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- Figure 127: The Net+ percentage of consumers worried about their personal situation and the economy in the next 12 months, by worrier typologies, January 2009
- Am I Bothered? – err actually yes!
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- Figure 128: The fear gap+ by worrier typologies, February 2009
- Personal experience: The source of all fears?
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- Figure 129: Effect of the economy on personal financial situation, February 2009
- The poor and old feel the effects
- I’m ok, but know someone who’s felt the effects
- Personal experience determines personal finance fears
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- Figure 130: The relationship between personal finance worries and the personal impact of the crunch, February 2009
- Other people’s experience impact on economic fears
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- Figure 131: The relationship between general economy finance worries and knowing people impacted by the crunch, February 2009
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- Figure 132: Impact of the Recession/credit crunch on Personal finance by worrier typologies, February 2009
- The closer the relation, the more likely spending will be affected
- Recession typologies
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- Figure 133: Recession typologies, February 2009
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- Figure 134: Current financial situation and impact of recession among recessiontypologies, February 2009
- So who is this recession hitting, after all?
- The working class worry more about their personal finance
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- Figure 135: Degree+ of consumer fear about personal finances, February 2009
- Middle class hit as hard as the working class
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- Figure 136: Fear typologies, by selected demographics, February 2009
- Economic fears are democratically spread
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- Figure 137: The degree+ of consumer fear about the economy, February 2009
- How much has experience influenced worries?
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- Figure 138: Impact of the recession on consumer financial circumstances, by worrier typologies, February 2009
- The path of the crunch
The Consumer Angle – The Impact of the Crunch
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- The impact is widespread
- Poorer adults are the most likely to have jumped
- When the recession bites, consumers adjust their spending
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- Figure 139: Consumers who have cut back on their spending (yes or no) because of the recession, by recession typologies, 2009
- Fear alone can cause major spending adjustments
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- Figure 140: Analysis of the causes of changing spending patterns in the recession, February 2009
- Work Worriers lead the spending cuts
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- Figure 141: breakdown of the causes of adults cutting back on spending during the recession, by worrier typologies, February 2009
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- Figure 142: Recession influence and the tendency to cut spending by worrier typologies, February 2009
- It’s the lack of fall back position that drives fear
- The Fearists: Young, female and loaded
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- Figure 143: Proportion of Adults adjusting spending mainly out of fear, by key demographics, February 2009
- The Recessionists: Mature and unloaded
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- Figure 144: Proportion of adults adjusting spending mainly due to the effects of the recesson, by key demographics, February 2009
- The recession: Democratic in impact, but not in cause
- Leisure and appearance take the hit
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- Figure 145: The items adults are cutting back on in the recession, February 2009
- Women lead trading down at supermarkets
- Haute couture vs prêt-à-porter
- Eating and drinking out lose the middle-age spread
- Will supermarkets lose out to Amazon?
- Leisure losing its way
- Fearists and Recessionists show the same pattern of response
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- Figure 146: The items adults are cutting back on in the recession, by cause of spending cutback, February 2009
- The more the recession bites, the more items are cut
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- Figure 147: Number of everyday items consumers have cut back on in the crunch, February 2009
- Big ticket items will have a tough time
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- Figure 148: Things the recession has prevented consumers doing or buying over the next six months, February 2009
- Consumers set to become more price-conscious
- Summer family holiday feels the heat
- The affluent focus on their savings
- Mid-market clothing to suffer more
- Car market: No recovery in sight
- Trading up homes falls out of fashion
- Are you an actor or a watcher?
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- Figure 149: Things the recession will prevent consumers doing or buying over the next 12 months, by response category, February 2009
- Affluent family adults to most likely to act
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- Figure 150: Proportion of ‘actors’, by key demographics, February 2009
- Green shoots: The first sign of the bottom of the recession?
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- Figure 151: The tendecy to act or watch by worrier, fear and recession typologies, February 2009
The Consumer Angle – News Push or Fact Pull
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- Act first, think later?
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- Figure 152: How many months ago did consumers decide to cut down spending, February 2009
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- Figure 153: How many months ago consumers decided to cut down spending, by recession typologies, February 2009
- Why is this recession different? The contagion of recession
- A large information gap
- Consumer search for information to fill the gap
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- Figure 154: Examples of adoption of recession views during a recession, by month
- Media plays a strong role for the recession bitten
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- Figure 155: The cumulative percentage of adults adjusting their spending, by time of adjustment, February 2009
- Is a little knowledge a dangerous thing?
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- Figure 156: Breakdown of Consumer Based on their responsiveness to economic news and developments, February 2009
- The chicken and egg effect
- Assessing strength of external influence
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- Figure 157: The impact of personal and media influences on consumer worries about the economy and their personal finances, February 2009
- The Proactives are more media-aware
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- Figure 158: The cumulative percentage of consumers adjusting their spending, by time of adjustment, by responsiveness to news, February 2009
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- Figure 159: The impact of personal and media influences on consumer views of the economy and their personal finances, by reaction to economic news, February 2009
- Natural Born Worriers rely on the media
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- Figure 160: The Percentage of adults cutting back on their spending, by responsiveness to external media influence, February 2009
- The affluent have the F factor, which…
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- Figure 161: The percentage of consumers who are proactive, by key demographics, February 2009
- … leads to more worry and less spending
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- Figure 162: Consumer reaction to economic news and events, by worrier typologies, February 2009
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- Figure 163: The percentage of adults cutting back on their spending, by responsiveness to economic news and confidence in personal finances, February 2009
- Sensationalism vs informed debate
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- Figure 164: Change in consumer views of what worries then over the course of the interview, February 2009
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- Figure 165: Change in the percentage of adults concerned about economic/finance matters between the start and end of the survey, by worrier typologies, February 2009
Market Sizes Appendix
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- In-home food
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- Figure 166: Market value of in-home food products, 1998-2008
- Non-alcoholic drinks
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- Figure 167: Market value of non-alcoholic drinks, 1998-2008
- Alcoholic drinks
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- Figure 168: Market value of alcoholic drinks, 1998-2008
- Clothing and adornment
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- Figure 169: Market value of clothing products, 1998-2008
- Beauty and personal care
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- Figure 170: Market value of OTC phamraceuticals, 1998-2008
- Figure 171: Market value of personal care products, 1998-2008
- Eating out and takeaways
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- Figure 172: Market value of eating out and takeaways products, 1998-2008
- Technology
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- Figure 173: Market value of technology products, 1998-2008
- Entertainment
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- Figure 174: Market value of entertainment products, 1998-2008
- Newsagents goods
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- Figure 175: Market value of newsagents goods, 1998-2008
- Home and garden
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- Figure 176: Market value of home and garden products, 1998-2008
- Personal transport
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- Figure 177: Market value of personal transport, 1998-2008
- Housing
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- Figure 178: Market value of housing, 1998-2008
- Holidays and travel
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- Figure 179: Market value of holidays, 1998-2008
- Personal finance
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- Figure 180: Market value of personal finance, 1998-2008
- Miscellaneous
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- Figure 181: Market value of miscellaneous products, 1998-2008
Appendix – The Consumer Angle: What Worries Us?
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- Figure 182: Worrier typologies by demographics, February 2009
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Appendix – The Consumer Angle: Economic Confidence Lost
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- Figure 183: Impact of the recession/credit crunch on personal finance by worrier typologies, February 2009
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- Figure 184: Profile of recession typologies, February 2009
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Appendix – The Consumer Angle: The Impact of the Crunch
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- Figure 185: Have you cut down on your spending because of the current economic situation?, February 2009
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- Figure 186: Have you cut down on your spending because of the current economic situation? by worry typologies, February 2009
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- Figure 187: Breakdown of the causes of adults cutting back on spending during the recession, by demographics, February 2009
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- Figure 188: The tendecy of adults to adjust their spending on big ticket items in the next 12 months (adjustment typology), by demographics, February 2009
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The Appendix – The Consumer Angle: News Push or Fact Pull
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- Figure 189: Tendency for consume to cut back on their spending, by recession typology, February 2009
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- Figure 190: Tendency for consumers to cut back on their spending, by reaction to economic news, February 2009
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- Figure 191: Consumer reaction to economic news etc. by news typologies, February 2009
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- Figure 192: Economic news and development typologies, by demographics, February 2009
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- Figure 193: The information sources which have the greatest impact on consumers’ views about the economy, by economic news and development typologies, February 2009
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- Figure 194: The information sources Which have the greatest impact a consumer’s view of their own personal financial situation, by economic news and development typologies, February 2009
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- Figure 195: Main worries facing consumers, by worry typologies: End of survey responses, February 2009
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- Figure 196: Main worries facing consumers, by worry typologies: Start of survey responses, February 2009
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