Table of Contents
Issues in the Market
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- Main themes
- Definition
- Abbreviations
Future Opportunities
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- Shoppers have less money in the same style as the headings below
- Women need to be measured
- Multi-packs could be re-thought
- Trading Up, Trading Down, Trading Over (trend from Inspire)
- Shop your age (trend from Inspire)
Market in Brief
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- Size and shape of market
- Decline in 2009
- What the market needs: New opportunities
- Strongest and weakest
- The future
Internal Market Environment
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- Key points
- Buying and gifting trends
- Women buying lingerie and underwear
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- Figure 1: Lingerie items women bought, 2002, 2004, 2006 and 2008
- Women’s expenditure on bras
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- Figure 2: Women’s expenditure on bras, 2002, 2004, 2006 and 2008
- Men buying and spending on underwear
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- Figure 3: Men’s expenditure on underwear, 2006 and 2008
- Gifting: Women buying and spending on men’s underwear
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- Figure 4: Women’s expenditure on men’s underwear, 2006 and 2008
- Gifting: Men buying and spending on women’s underwear
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- Figure 5: Men buying and spending on bras, 2002, 2004, 2006 and 2008
- Figure 6: Men’s expenditure on women’s underwear, 2002-08
- Fashion trends
- Growth of niche segments
- Fitting issues
- Celebrities
- Fast fashion and lead times
Broader Market Environment
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- Key points
- PDI and consumer spending
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- Figure 7: Personal disposable income (pdi) and consumer expenditure, 2004-09, 2013
- Weak Pound will mean some higher prices
- Unemployment increasing
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- Figure 8: Unemployment as a percentage of the workforce, 2004-13
- The challenge of the changing age structure
- ABC1s continue to grow but may choose to save
- Marriages and birth rates
Competitive Context
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- Key points
- Make-up with a feel-good factor
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- Figure 9: Underwear, make-up and footwear, retail value sales, 2004-09
- Footwear is hot for fashion
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- The ‘Bra Fitting Bus’
- Creating a sports community
- Support in the night
- Men can benefit from shaping up
- Underwear with real attraction
- Getting technical with lasers and sound
- Tights for men
- Pyjamas become eco-fashionable
Market Value and Forecast
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- Key points
- Adult underwear overview
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- Figure 10: Retail sales, women’s and men’s underwear, 2004-09
- Women’s underwear
- Men’s underwear
- Forecast
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- Figure 11: Retail sales of adult underwear, women’s and men’s, 2004-14
- Figure 12: UK retail sales of lingerie, 2004-14
- Figure 13: UK retail sales of hosiery, 2004-14
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- Figure 14: UK retail sales of men’s underpants, vests and socks, by value and volume, 2004-14, at current and constant 2008 prices
- Figure 15: UK retail sales of men’s and women’s nightwear, 2004-14
- Factors used in the forecast
Market Segment Performance
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- Key points
- Women’s lingerie
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- Figure 16: Retail sales of lingerie, 2004-09
- Women’s hosiery
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- Figure 17: Retail sales of hosiery, 2004-09
- Men’s underpants, vests and socks
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- Figure 18: Retail sales of men’s underpants, vests and socks, by value and volume, at current and constant 2004 prices, 2004-09
- Men’s and women’s nightwear
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- Figure 19: Retail sales of men’s and women’s nightwear, 2004-09
- The future
The Consumer – Where They Buy
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- Key points
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- Figure 20: Where they bought underwear for themselves in the last 12 months, 2005, 2007 and 2009
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- Figure 21: Where they bought underwear for themselves in the last 12 months, January 2009
- M&S dominates as underwear destination
- Specialists do well in a competitive market
- Internet storms ahead
- Clothing multiples less impressive
- The top five
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- Figure 22: Where they buy underwear, the last 12 months, by gender, age and social grade, January 2009
- M&S is strong but value competition could increase
- Primark is the youth destination
- Supermarkets build on family convenience
- Increasing competition
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- Figure 23: Where they buy underwear, last 12 months, by gender, age and social grade, January 2009
- Specialists could be taking young consumers from clothing multiples
- Internet is a key channel for brands
- Next is hot for men
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- Figure 24: Where they buy underwear, last 12 months, by gender, age and socio demographic sub group, January 2009
- Going for a Burton
- New Look broadening opportunity
The Consumer – Where They Buy Hosiery
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- Key points
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- Figure 25: Where they buy hosiery, the last 12 months, 2007 and 2009
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- Figure 26: Where they buy hosiery, the last 12 months, January 2009
- Tough competition for top slot
- Fragmented market
- Lack of desire
- Top five
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- Figure 27: Where they buy hosiery, the last 12 months, by gender, age and socio demographic sub group, January 2009
- M&S head-to-head with Tesco
- Primark dominates youth sector
- Tesco overtakes Asda
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- Figure 28: Where they buy hosiery, the last 12 months, by gender, age and social grade, January 2009
- Debenhams’ young aspirational appeal
- Men most likely not to buy
- Underwear versus hosiery buying
The Consumer – Attitudes to Buying Underwear and Hosiery
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- Key points
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- Figure 29: What they think about buying underwear and hosiery, January 2009
- Replacement motivation dominates
- Multi-packs the most popular
- Buying less but buying better?
- Usage and price/budget attitudes
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- Figure 30: What they think about buying underwear and hosiery, by gender, age and socio demographic sub group, January 2009
- Teens and twenties most interested
- Multi-packs more common in hosiery
- Less money = less purchasing this year
- Fashion and quality/style attitudes
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- Figure 31: What they think about buying underwear and hosiery, by gender, age and social grade, January 2009
- The importance of fit
- The treat opportunity
- Outerwear fashion can drive sales
- Men most interested in designer underwear
- Where they buy underwear by attitudes
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- Figure 32: Where they buy underwear, by attitudes, February 2009
- ‘Wants’ appeal of lingerie
- Positive Debenhams
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- Figure 33: Where they buy underwear, by attitudes, February 2009
- Where they buy hosiery by attitude
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- Figure 34: Where they buy hosiery, by attitudes, February 2009
- Fashion and quality issues
Consumer Typologies
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- Key points
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- Figure 35: Consumer typology groups, February 2009
- Group 1: Receivers (24%)
- Group 2: Replacers (58%)
- Group 3: Buyers (18%)
Channels of Distribution
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- Key points
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- Figure 36: Retail sales of underwear, outlet types by value, 2004-08
- Variety stores
- Value retailers
- Clothing multiples
- Department stores
- Supermarkets
- Specialist retailers
- Pureplayers
Retail Advertising and Promotion
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- Key points
- Spending trends
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- Figure 37: Main monitored media advertising expenditure on lingerie and underwear, 2003-07
- Who is spending where
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- Figure 38: Main monitored media advertising expenditure, on underwear and lingerie, by top advertisers, 2003-07
Retail Competitor Analysis
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- Key points
- Specialists
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- Figure 39: Underwear and hosiery retailer specialists positioning, channels, sales and strategies, 2009
- Non-specialists
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- Figure 40: Underwear and hosiery selected non-specialists positioning, strategies and evaluation, 2009
Retailer Profiles
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- Key points
- Specialists
- La Senza
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- Figure 41: La Senza product offer, 2009
- Ann Summers
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- Figure 42: Ann Summers and Knickerbox, product offer, 2009
- Smaller specialists
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- Figure 43: Smaller lingerie specialists, 2009
- Online specialists
- Figleaves.com
- Brastop.com
- Mio Destino
- Glamorous Amorous
- Stockingshq.com and tightsandmore.com
- Non specialists
- Marks & Spencer
- Arcadia Group
- Department stores
- Debenhams
- John Lewis
- House of Fraser
- Other department stores
- Variety stores
- Bhs
- Multiple clothing specialists
- H&M
- New Look
- Next
- Value clothing retailers
- Matalan
- Primark
- Peacock Group (Peacocks and Bonmarche)
- TK Maxx
- Supermarkets
- George at Asda
- Tesco
- Sainsbury’s
- Mail order
- Avon
Appendix – Internal Market Environment
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- Underwear trends and influences
Appendix – Broader Market Environment
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- Figure 44: Working population of women and men, and unemployment, 2004-13
- Figure 45: Age groups, 2004-13
- Figure 46: Demographic groups, men and women, 2004-13
- Figure 47: Number of marriages and births, 2004-13
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Appendix – Retailer Profiles
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- Product offer overviews
- Marks & Spencer
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- Figure 48: Marks & Spencer, underwear brands/product offer, 2009
- Arcadia Group
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- Figure 49: Arcadia Group, underwear brands/product offer, 2009
- Debenhams
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- Figure 50: Debenhams, underwear own-brands/product offer, 2009
- Figure 51: Debenhams, underwear external brands/product offer, 2009
- John Lewis
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- Figure 52: John Lewis, underwear brands/product offer, 2009
- Other department stores
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- Figure 53: Premium department stores, underwear brands/product offer, 2009
- Bhs
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- Figure 54: Bhs, underwear brands/product offer, 2009
- H&M
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- Figure 55: H&M, underwear product offer, 2009
- Next
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- Figure 56: Next, underwear brands/product offer, 2009
- Other multiple clothing stores
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- Figure 57: Other clothing specialists underwear brands/product offer, 2009
- New Look
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- Figure 58: New Look, underwear brands/product offer, 2009
- Matalan
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- Figure 59: Matalan, underwear brands/product offer, 2009
- Primark
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- Figure 60: Primark, underwear brands/product offer, 2009
- Asda
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- Figure 61: George at Asda, women’s underwear brands/product offer, 2009
- Tesco
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- Figure 62: Tesco, underwear brands/product offer, 2009
- Mail order
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- Figure 63: Main mail order catalogues, men’s and women’s underwear offer overview, 2008
Appendix – Where They Buy Underwear
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- Figure 64: Where they bought underwear for themselves in the last 12 months, by, region and supermarket used, January 2009
- Figure 65: Where they bought underwear for themselves in the last 12 months, by region, and supermarket used, January 2009
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- Figure 66: Where they bought underwear for themselves in the last 12 months, by region and supermarket used, January 2009
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Appendix – Where They Buy hosiery
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- Figure 67: Where they bought hosiery for themselves in the last 12 months, by gender, age, social grade, region, newspaper readership, daily internet usage, supermarket used, January 2009
- Figure 68: Where they bought hosiery for themselves in the last 12 months, by region, newspaper readership and supermarket used, January 2009
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Appendix – Their Attitudes to Underwear and Hosiery Buying
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- Figure 69: What they think about buying underwear and hosiery, by gender, age and social grade, January 2009
- Where they buy underwear versus where they buy hosiery
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- Figure 70: Where they buy underwear, by retailer, February 2009
- Figure 71: Where they buy underwear, by retailer, February 2009
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- Figure 72: Where they buy underwear, by retailer, February 2009
- Figure 73: Where they buy underwear, by attitudes, February 2009
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- Figure 74: Where they buy underwear, by attitudes, February 2009
- Figure 75: Where they buy underwear, by attitudes, February 2009
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- Figure 76: Where they hosiery, by attitudes, February 2009
- Figure 77: Where they buy underwear and hosiery, by attitudes, February 2009
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- Figure 78: Where they buy underwear and hosiery, by attitudes, February 2009
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Appendix – Typologies
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- Figure 79: Typologies, by gender, age and socio-economic group, February 2009
- Figure 80: Average number of retailers, by age groups, February 2009
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- Figure 81: Number of underwear retailers shopped at, by gender, age and social grade, February 2009
- Figure 82: Number of hosiery retailers shopped at, by gender, age and social grade, February 2009
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