Table of Contents
Issues in the Market
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- Key themes
- Definition
- Abbreviations
Future Opportunities
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- Lunch should be unmissable
- Trend from Inspire: Stress Society
- Insight
- Variety
- Trend from Inspire: Sense of the Intense
- Insight
Market in Brief
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- Sandwich market still growing
- NPD activity focused on health
- Multiple grocers and sandwich specialists make progress
- Sandwiches the main lunchtime food
- “In the current economic climate, I have started making sandwiches at home”
- The future of the market
Internal Market Environment
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- Key points
- “I often eat at my desk while surfing.”
- Shift to healthy and fresh
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- Figure 1: Overall penetration of different food items relevant to lunchtime eating, 2004-08
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- Figure 2: Agreement with dietary lifestyle statements, 2004-08
- Convenience still matters
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- Figure 3: Agreement with lifestyle statements, 2004-08
Broader Market Environment
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- Key points
- Consumers seek lower-cost lunches
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- Figure 4: Food inflation rate, 1999-2008
- Working population increases
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- Figure 5: Working population, by gender, 2003-13
- Ageing population means more lunches at home
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- Figure 6: Trends and projections in UK population, by age, 2003, 2008 and 2013
Competitive Context
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- Key points
- Eating out on downward trend
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- Figure 7: Trends in eating out at lunchtime and frequency, 2004-08
- Non-traditional lunchtime foods
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- NPD market led by own-labels
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- Figure 8: NPD activity in sandwiches, wraps and salads, own-label vs branded, 2006-08
- Figure 9: NPD activity in sandwiches, wraps and salads, % by company, 2006-08
- Focus on health and limited editions
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- Figure 10: Health-related positionings in new launches for sandwiches, wraps and salads, 2006-08
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- Figure 11: Percentage of limited-edition and premium positionings in new launches for sandwiches, wraps and salads, 2006-08
- Greener packaging appearing
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- Figure 12: Percentage of new sandwich, wrap or salad products with environmentally-friendly packaging, 2006-08
- Soups make convenient lunch options
- Few explicit lunchtime claims
Market Size and Forecast for Sandwiches
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- Key points
- Sandwich market is stabilising
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- Figure 13: UK retail value sales of sandwiches, 2003-13
- Standard sandwiches take the crown in the recession
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- Figure 14: Purchased sandwich market, by segment, 2006-08
- Healthier and thriftier consumers influencing the market
- Factors used in the forecast
Other Lunchtime Foods
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- Key points
- Salads
- Bread and rolls
- Cheese
- Cooked meats
- Other lunchtime foods
Companies and Products
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- Sandwiches
- Eat
- Greencore Group plc
- Greggs plc
- The Subway chain
- Pret A Manger (Europe) Ltd
- Salads
- Bakkavör
- Hazeldene Foods
- Nature’s Way Foods
- Northern Foods
- Soleco
- Bread and rolls
- Allied Bakeries Limited
- Premier Foods plc
- Warburtons
- Canned fish
- John West
- Princes
- Cheese (including cheese spreads)
- Bel UK Ltd
- Dairy Crest Group plc
- Kavli Ltd
- Kraft Foods UK Ltd
- Cooked meats
- Bernard Matthews Ltd
- Vion/Grampian Country Food Group Ltd
- Kerry Foods
- Cranswick Plc
- Soups (chilled and instant)
- Heinz
- Batchelors/Premier Foods
- Baxters
- New Covent Garden Food Company
- Ready-to-eat pies
- Kerry Foods
- Northern Foods
- Pork Farms Limited
- Samworth Brothers/Ginsters
- Ready meals
- Tesco
- Sainsbury’s
- Marks & Spencer
- Asian foods
- Wagamama
- Yo! Sushi
Brand Communication and Promotion
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- Key points
- Promotional spend levels off
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- Figure 15: Main monitored media advertising expenditure on selected lunchtime foods, 2006-08
- Subway main sandwich promoter
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- Figure 16: Main monitored media advertising expenditure on sandwiches, by selected companies, 2006-08
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- Figure 17: Main monitored advertising expenditure on sandwiches, by media type, 2006-08
- Salads
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- Figure 18: Main monitored media advertising expenditure on salads, by selected companies, 2006-08
- Hovis and Kingsmill up the ante in bread
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- Figure 19: Main monitored media advertising expenditure on bread and bakeries, by selected companies, 2006-08
- Cheese
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- Figure 20: Main monitored media advertising expenditure on cheese, by selected companies, 2006-08
- Soup
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- Figure 21: Main monitored media advertising expenditure on soups, by selected companies, 2006-08
Channels to Market
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- Key points
- Sandwich chains showing impressive growth
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- Figure 22: UK retail value sales of sandwiches, by outlet type, 2006-08
What are Consumers Eating for Lunch?
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- Key points
- Sandwich is the backbone of lunch eating
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- Figure 23: Food eaten at lunch during the week, January 2009
- Soup in second place
- Leftovers – reducing food waste
- Accompaniments
- Women take the healthy option, while men go for convenience
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- Figure 24: Food eaten at lunch during the week, by gender, January 2009
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- Figure 25: Selected foods eaten at lunch during the week, by gender, January 2009
- Shop-bought sandwiches and snacks for young adults
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- Figure 26: Usage of bought sandwiches at lunch during the week, by selected demographics, January 2009
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- Figure 27: Visiting of sandwich bars, 2007-08
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- Figure 28: Usage of chocolate/cakes/sweets at lunch during the week, by selected demographics, January 2009
- Older consumers prepare soups and salads
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- Figure 29: Usage of homemade salads at lunch during the week, by selected demographics, January 2009
The Consumer – Attitudes and Motivations
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- Key points
- Economy and health drive packed lunches
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- Figure 30: Attitudes towards lunches, January 2009
- Families seek economy
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- Figure 31: Agreement with the statement "Making a packed lunch saves me money", by selected demographics, January 2009
- Health is for women
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- Figure 32: Agreement with the statement "Making a packed lunch is a healthier option", by selected demographics, January 2009
- Variety the spice of lunch
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- Figure 33: Agreement with the statement "I tend to vary what I have for lunch", by selected demographics, January 2009
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- Figure 34: Agreement with the statement "I prefer to decide what to eat for lunch on the day", by selected demographics, January 2009
- Lunch avoiders
- Making more packed lunches in the recession
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- Figure 35: Behaviour towards making packed lunches in last 12 months, January 2009
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- Figure 36: Consumers making more packed lunches than 12 months ago, by selected demographics, January 2009
- Packed lunches good news for fruit, noodles/rice, crisps/nuts & chocolate
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- Figure 37: Whether people take a packed lunch, by food regularly eaten for lunch during the week, January 2009
- Young families feeling the effects of the recession the most
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- Figure 38: Consumers making more packed lunches, by how their shopping habits have changed in the past year, January 2009
The Consumer – Further Analysis
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- Key points
- Variety is key at lunchtime
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- Figure 39: Number of foods regularly eaten for lunch, either in-home or out-of-home, January 2009
- Homemade sandwiches back in vogue
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- Figure 40: Number of foods regularly eaten for lunch, either in-home or out-of-home, by type, January 2009
- Recent take-up of noodles/rice, crisps/nuts and paid-for sandwiches
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- Figure 41: Changes in packed lunch behaviour over the past year, by food eaten for lunch, January 2009
- Identifying targets
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- Figure 42: Target groups, based on attitudes towards lunchtime foods, January 2009
- Lunch Regulators (21%)
- Variety is the Spice of Life (20%)
- Price the Only Advantage (38%)
- Spontaneous Lunchers (21%)
- Impact of recession on different attitudinal groups
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- Figure 43: Attitudinal groups by how their shopping habits have changed in the past year, January 2009
- General attitudes towards health for each group
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- Figure 44: Attitudinal groups, by attitudes towards health, January 2009
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- Figure 45: Attitudinal groups by their eating habits, January 2009
Appendix
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- Advertising data
Appendix – Internal Market Environment
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- Figure 46: Agreement with lifestyle statements, by detailed demographics, 2008
- Figure 47: Agreement with lifestyle statements, by detailed demographics (continued), 2008
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Appendix – Competitive Context: Detailed Demographics
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- Figure 48: Eating out at lunchtime and frequency, by detailed demographics, 2008
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Appendix – What are Consumers Eating for Lunch?: Detailed Demographics
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- Figure 49: Foods eaten at lunch during the week, by detailed demographics, January 2009
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- Figure 50: Foods eaten at lunch during the week, by detailed demographics (continued), January 2009
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- Figure 51: Visiting sandwich bars, by detailed demographics, 2008
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Appendix – The Consumer – Attitudes and Motivations: Detailed Demographics
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- Figure 52: Attitudes towards lunch, by detailed demographics, January 2009
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- Figure 53: Attitudes towards lunch, by detailed demographics (continued), January 2009
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- Figure 54: Behaviour towards making packed lunches in last 12 months, by detailed demographics, January 2009
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Appendix – The Consumer – Further Analysis: Detailed Demographics
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- Figure 55: Number of food types regularly eaten for lunch, by detailed demographics, January 2009
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- Figure 56: Attitudinal groups and their agreement with statements about lunchtime foods, January 2009
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- Figure 57: Attitudinal groups and how many different types of food they regularly eat for lunch, January 2009
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- Figure 58: Attitudinal groups and what they regularly eat for lunch during the week, either at home or at work, January 2009
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- Figure 59: Attitudinal groups and how their behaviour towards packed lunches has changed over the past year, January 2009
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- Figure 60: Attitudinal groups, by detailed demographics, January 2009
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