Non-alcoholic Beverages: A Retail Perspective - US - March 2009
Non-alcoholic Beverages: A Retail Perspective - US - March 2009

After several years of slow but steady growth, non-alcoholic beverage category dollar sales slipped slightly in 2008. Non-alcoholic beverages have experienced an explosion of new products; new beverages delivering ever more narrowly targeted benefits in areas ranging from energy and performance to environmental sustainability. The breadth of choice available to beverage shoppers has never been greater, or more complex.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Retail: An Overview
Retail Channels: Supermarkets
Retail Channels—Other
Retail Channels – Convenience Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Incidence and Frequency of Purchasing Beverages by Types of Retail Channels
Purchase-driving Attributes at Retail
Consumer Response to Various Promotional Tactics
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Performance: Carbonated Drinks
Brand Performance: Bottled, Canned, and Aseptic Fruit Juice and Juice Drinks
Brand Performance: Bottled Water
Brand Performance: Sports and Energy Drinks
Brand Performance: Canned and Bottled Tea/Coffee
Brand Qualities
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data: Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations