Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Future Opportunities
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- The new austerity
- Life after debt
- Slow travel agencies
- Nomadic Exploration
- Changing mind-sets
Market In Brief
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- Feeling the pinch
- Slow enthusiasts
- There will be blood
- Rail on track
- Pleasures of the journey
Internal Market Environment
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- Key points
- Tough times ahead
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- Figure 1: Overseas holidays volume and expenditure, 2003-08
- Homeward bound?
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- Figure 2: Domestic holidays volume and expenditure, 2003-08
- Alive and kicking
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- Figure 3: Scheduled passengers carried by main low-cost airlines, 2003-08
- Package cuts
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- Figure 4: Inclusive holidays versus independent holidays, by volume and value, 2003-08
- Focused spending
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- Figure 5: Percentage of adults booking UK and overseas holidays, 2003-08
- Short breaks under pressure
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- Figure 6: How long spent away on last holiday abroad, 2003-08
- Volume growth dries up in Med
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- Figure 7: Overseas holidays, by region 2003-08
- Is the long-haul party over?
- Turkey grows fat on Spanish leftovers
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- Figure 8: Top 25 Holiday destinations, by estimated number of visits, 2003-08
- Wait and see
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- Figure 9: How far ahead last holiday abroad was booked, 2003-08
- Small change in spending patterns
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- Figure 10: How much spent on last holiday abroad, 2003-08
- Plane vs train vs car
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- Figure 11: Price and journey time comparison of air vs rail vs tunnel/car travel, travelling February 2009
- Rail ups its game…
- …but still lags on longer trips
- Load factor critical for cars
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- Figure 12: Price comparison of fly/drive vs tunnel/self-drive travelling February 2009
- High-speed rail takes off
- London-Amsterdam in 3.5 hours
- Teamwork
- Open access potential…
- …but major doubts persist
Broader Market Environment
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- Key points
- Squeeze on services
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- Figure 13: Trends in personal disposable income and consumer expenditure, 2003-13
- Figure 14: GfK NOP Consumer Confidence Index: Dec 2007-Nov 2008
- End of easy oil
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- Figure 15: Crude oil prices, 2003-08
- Implications for travel modes
- Fluid and unpredictable
- AB growth likely to boost slow travel
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- Figure 16: Forecast adult population trends, by socio-economic group, 2003-13
- Empty nesters take it easy
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- Figure 17: Forecast adult population trends, by lifestage, 2003-13
- Winning the short break battle
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- Figure 18: Trends in the age structure of the UK population, by gender, 2003-13
- Currency takes centre stage
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- Figure 19: Sterling exchange rates at the beginning of each year, 2005-08
- Slow counter-culture
- Mainstream influence
Competitive Context
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- Key points
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- Figure 20: Total overseas trips, by mode, 2003-08
- Fast vs slow travel
Strengths And Weaknesses In The Market
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- Strengths
- Weaknesses
Who's Innovating?
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- Key points
- Seat 61 fills gap in market
- Rail groupies
- Slow travel/food
- Slow combo vs the aluminium sausage
- Classic hols with a slow twist
- Slow party
- No more booze and fags
- Luxury rail revival
Market Size and Forecast
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- Key points
- Past and present
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- Figure 21: Total slow travel holiday trips, 2003-13
- Figure 22: Total overseas trips by slow travel mode, 2003-13
- Future
- Factors used in the forecast
Segment Performance
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- Key points
- French connection
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- Figure 23: Slow travel trips, by mode and destination, 2007
- Northern light but little southern comfort
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- Figure 24: Slow travel share of total holiday market by destination 2003 and 2007
- Booking window
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- Figure 25: How far ahead last holiday abroad by slow travel method was booked, 2003-08
- Shorter breaks/lower value
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- Figure 26: How much spent on last holiday abroad, by slow travel method, 2003-08
- Shorter tunnel/longer seas
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- Figure 27: How long spent away on last holiday abroad, by slow travel method, 2003-08
Market Share
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- Key points
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- Figure 28: Estimated overseas slow travel market share between UK and the Continent/Republic of Ireland 2008
- Eurostar powers ahead
- Struggle on the straits
- Spanish steps
- Stena strength
- North Sea gets choppy
Companies and Products
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- Key points
- Overview
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- Figure 29: UK-overseas sea and tunnel crossing routes and operators, December 2008
- Brittany Ferries
- DFDS Seaways
- E Rail
- Eurostar
- Eurotunnel
- Great Rail Journeys
- Page & Moy Holidays
- Planet Rail
- P&O Ferries
- Rail Europe
- SeaFrance
- The Man in Seat 61
Distribution
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- Key points
- Agents eclipsed by DIY
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- Figure 30: How last holiday abroad was booked, 2003-08
- Travel trade sticks to the skies
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- Figure 31: How last holiday abroad by ‘slow’ travel method was booked, 2003-08
Who Goes Where?
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- Key points
- Overseas vs domestic distinctions
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- Figure 32: All holidays taken in last 12 months, October 2008
- Independent vs package
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- Figure 33: Type of package or independent holiday taken in last 12 months, October 2008
- Multiple empty nesters
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- Figure 34: Number of holidays taken in last 12 months, October 2008
- Beach seekers up north
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- Figure 35: Type of holiday abroad taken in last 12 months, October 2008
- Slow second homers
Who Spends What?
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- Key points
- High spending ABs
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- Figure 36: Cost of all holidays in uk (including transport, accomodation and spending) in last 12 months, October 2008
- Figure 37: Cost of all holidays abroad (including transport, accomodation and spending) in last 12 months, October 2008
Cost Concerns
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- Key points
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- Figure 38: Holiday intentions for next 12 months, October 2008
- Drivers of change
- Holiday cutbacks
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- Figure 39: How increase in expense would affect holiday intentions, October 2008
- Value hunters
How do Travellers Feel about Slower Modes?
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- Key points
- Challenging assumptions
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- Figure 40: Agreement with statements regarding holidays abroad, October 2008
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- Figure 41: Attitudes towards rail and sea travel, October 2008
- Carbon credentials
- Room with a view
- Sea food wins out
- Too slow but romantic
- Rail explorers
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- Figure 42: Attitudes towards slow travel, October 2008
- Heavy baggage
Targeting Opportunities
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- Key points
- Target groups based on statements towards ‘slow travel’
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- Figure 43: Segmentation of attitudes towards slow travel into target groups, October 2008
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- Figure 44: Classification of attitudes towards slow travel and response to them, October 2008
- Slow enthusiasts
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- Figure 45: Target groups’ enthusiasm for rail travel after open access in 2010, October 2008
- Rail optimism
- Rail romance
- ‘Short breakers’
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- Figure 46: Target groups’ enthusiasm for short breaks, October 2008
- Curious but unconverted
- ‘Petrol heads’
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- Figure 47: Target groups’ enthusiasm for european self-drive touring holidays, October 2008
- The open road
- ‘Off the rails’
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- Figure 48: Target groups’ agreement with statement: I am put off rail holidays abroad by bad rail services in the uk, October 2008
- UK rail deterrent
- ‘Not interested’
Appendix – Who Goes Where?
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- By demographics
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- Figure 49: All holidays taken in last 12 months, by detailed demographics, October 2008
- Figure 50: All UK, European and holidays abroad taken in last 12 months, by detailed demographics, October 2008
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- Figure 51: Type of package or independent holiday taken in last 12 months, by detailed demographics, October 2008
- Figure 52: Place of package or independent holiday taken in last 12 months, by detailed demographics, October 2008
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- Figure 53: Number of holidays taken in last 12 months, by detailed demographics, October 2008
- Figure 54: Type of holiday abroad taken in last 12 months, by detailed demographics, October 2008
Appendix – Who Spends What?
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- By demographics
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- Figure 55: Cost of all holidays in uk (including transport, accomodation and spending) in last 12 months, by detailed demographics, October 2008
- Figure 56: Cost of all holidays abroad (including transport, accomodation and spending) in last 12 months, by detailed demographics, October 2008
Appendix – Cost Concerns
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- By demographics
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- Figure 57: Holiday intentions for next 12 months, by detailed demographics, October 2008
- Figure 58: How increase in expense would affect holiday intentions, by detailed demographics, October 2008
Appendix – How do Travellers Feel About Slower Modes?
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- Demographics
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- Figure 59: Agreement with statements regarding holidays abroad, by detailed demographics, October 2008
- Figure 60: Attitudes towards rail travel, by detailed demographics, October 2008
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- Figure 61: Attitudes towards sea travel, by detailed demographics, October 2008
- Figure 62: Attitudes towards slow travel, by detailed demographics, October 2008
Appendix – Targeting Opportunities
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- Demographics
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- Figure 63: Target groups, by detailed demographics, October 2008
- Figure 64: Target groups, by attitudes towards slow travel, October 2008
- Figure 65: Target groups, by attitudes towards rail travel, October 2008
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- Figure 66: Target groups, by attitudes towards sea travel, October 2008
- Figure 67: Target groups, by agreement with statements regarding holidays abroad, October 2008
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- Figure 68: Target groups, by attitudes towards changing travel habits if it became more expensive, October 2008
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