Table of Contents
Issues in the Market
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- Key themes
- Definition
- Abbreviations
Insights and Opportunities
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- Brain power for students
- Breaking out of breakfast
- Create a juice-based cocktail culture in the on-trade
- Sip not swig
Fast Forward Trends
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- Fast Forward – an explanation
- Trend 1: Portion Control
- What is it?
- Implications
- Trend 2: A Simple Balance for Health
- What it is
- Implications
Market in Brief
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- Juices dry up in the morning
- Tough times tempt thriftier drinkers
- Keep it naturally healthy
- To the lunchbox and beyond
- Concentrated competitive arena
- The future’s healthy
Internal Market Environment
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- Key points
- Juice ticks the one-of-five box
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- Figure 1: Trends for attitudes to food/health, 2003-07
- Nature’s bounty is good for you
- Children’s health is a priority
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- Figure 2: Trends for fruit juice and fruit drinks consumption amongst 7-19-year-olds, 2003-07
- Wakey! Wakey! Rise and shine with breakfast
- Ethical and organic
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- Figure 3: Trends for format of ready-to-drink fruit and vegatable drinks (including smoothies), 2004-08
- The battle for shelf space
Broader Market Environment
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- Key points
- Lunchbox launches
- Government polices the school lunchbox
- The pub renaissance needs some work
- Juice companies press for a drop in VAT
- Failing harvests squeeze margins
- Super-fruity
- Young and old keep the glass topped up
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- Figure 4: Structure of the UK population, by age, 2003-13
- Students laden with juice
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- Figure 5: Number of students in Higher Education institutions, 2000/01-2005/06
- Pricey sophistication for ABC1s
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- Figure 6: Forecast adult population trends, by socio-economic group, 2003-13
- Credit crunch may not bite into juices
- Workers want fruit without the fuss
- Carbonates ban in schools puts the fizz into juice
Competitive Context
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- Key points
- Rough road for rival smoothies
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- Figure 7: Summary of market strategies in other soft drinks markets, 2008*
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Juice abandoned for smoothies
- A healthy thirst
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- Figure 8: Top ten positioning claims of juice and juice drinks, UK, January-September 2008*
- Let’s drink to natural wellbeing
- Flower power
- What’s in a name?
- Simulating smoothies
- All grown up
- Global trends
- Possible future trends
Market Size and Forecast
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- Key points
- Mornings are saturated with juice
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- Figure 9: UK on- and off-trade sales of fruit juices and juice drinks, by volume and value, 2003-08
- Juice drinks are the stars
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- Figure 10: UK on- and off-trade sales of fruit juice and juice drinks, by type, by volume and value, 2003-08
- The future of the market
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- Figure 11: UK on- and off-trade sales of fruit juices and juice drinks, by volume and value, 2003-13
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- Figure 12: UK on- and off-trade sales of fruit juice and juice drinks, by type, by volume & value, 2008-13
- Factors used in the forecast
Segment Performance – Pure Fruit Juice
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- Key points
- Off-trade – premium growth
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- Figure 13: UK off-trade sales of pure fruit juice, by volume and value, 2003-08
- On-trade – saved by foodservice
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- Figure 14: UK on-trade sales of pure fruit juice, by volume and value, 2003-08
- Ambient vs. chilled – NFCs charge ahead
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- Figure 15: UK off-trade sales of pure juice, by value and sector, 2003-08
- Flavour – orange slides down
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- Figure 16: UK off-trade sales of pure juice, by flavour, by volume, 2003-08
Segment Performance – Juice Drinks
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- Key points
- Off-trade – sales are squeezed
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- Figure 17: UK off-trade sales of juice drinks, by volume and value, 2003-08
- On-trade – a healthy treat
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- Figure 18: UK on-trade sales of juice drinks, by volume and value, 2003-08
- Target age group – adults accelerate
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- Figure 19: UK off-trade sales of juice drinks, by target age group, by value, 2003-08
- Juice content – drinks get juicier
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- Figure 20: UK off-trade sales of juice drinks, by juice content, by value, 2003-08
- Flavour – blends burgeon
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- Figure 21: UK off-trade sales of juice drinks, by flavour, by volume, 2003-08
Market Share
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- Key points
- Fruit juices – Tropicana on top
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- Figure 22: Off-trade sales shares of pure juices, by manufacturer, by brand, 2003-08
- Juice drinks – Britvic shoots to the top
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- Figure 23: Off-trade sales shares of juice drinks, by manufacturer, by brand, 2003-08
- Winners and losers
Companies and Products
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- Key points
- Main suppliers
- PepsiCo
- Britvic
- Juice
- Juice drinks
- Coca-Cola Enterprises (CCE)
- Gerber
- GlaxoSmithKline (GSK)
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- Figure 24: Minor brand and companies information
Brand Communication and Promotion
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- Key points
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- Figure 25: Main monitored media advertising spend on fruit juices and juice drinks, 2004-08*
- PepsiCo keeps Tropicana at the top
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- Figure 26: Main monitored media advertising spend on fruit juices and fruit juice drinks, by advertiser and brand, 2004-08*
- Wake up with Tropicana
- Keeping it healthy
- Oasis ad turns sour
Channels to Market
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- Key points
- Pubs perform poorly
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- Figure 27: Value sales of fruit juice and juice drinks, by outlet channel, 2003-08
- Convenience is crucial
The Consumer – Usage
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- Key points
- Juices stay on a high
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- Figure 28: Trends in the frequency of consumption of fruit juices and juice drinks, July 2008
- Three key demographic groups like a daily dose
- Good morning juice
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- Figure 29: Consumption of fruit juices, by main drinking occasion, July 2008
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- Figure 30: Who drinks fruit juices when and how could they be targeted?, July 2008
The Consumer – Attitudes and Motivations
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- Key points
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- Figure 31: Statements about fruit juices, July 2008
- Juice is a vehicle to health
- Studying creates a thirst for juice
- Juices as a health proposition
- Carbonates still popular
- Oldies not smoothies
- Women happy with own-label
The Consumer – Further Analysis
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- Key points
- Targeting the consumer attitudinally
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- Figure 32: How the online population differs in attitude towards fruit drinks, July 2008
- Juice Regulars (28%)
- Health conscious (21%)
- Fruit Not Fizz (18%)
- Indifferents (33%)
Appendix
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- Consumer research
- ACORN
- Advertising data
Appendix – Internal Market Environment
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- Figure 33: Health/food statements, by demographic sub-group, 2007
- Figure 34: Health/food statements, by demographic sub-group, 2007-07
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- Figure 35: Trends for consumption of fruit juice and fruit drinks amongst kids, 2004-08
- Figure 36: Consumption of fruit jiuce and fruit drinks – kids, by gender, age and socio-economic group, 2007
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- Figure 37: Trends for who buys fruit juice and fruit drinks for kids, 2004-08
- Figure 38: Trends for who buys fruit juice and fruit drinks for kids, by gender, age and socio-economic group, 2007
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- Figure 39: Trends for where kids drink fruit juice and fruit drinks, 2004-08
- Figure 40: Trends for where kids drink fruit juice and fruit drinks, by gender, age and socio-economic group, 2007
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- Figure 41: Consumption of fruit juice and fruit drinks in cartons/small bottles in the past week – kids, by gender, age and socio-economic group, 2007
- Figure 42: Types of fruit juice and fruit drinks consumed – kids, by gender, age and socio-economic group, 2007
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- Figure 43: Trends for format of consumption of ready-to-drink fruit and vegetable juices (including smoothies), 2003-07
- Figure 44: Formats for drinking ready-to-drink fruit and vegetable juices (including smoothies), by demographic sub-group, 2007
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Appendix: The Consumer – Usage
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- Figure 45: Frequency of drinking fruit juices, by demographic sub-group, July 2008
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- Figure 46: Trends for consumption of ready-to-drink fruit and vegetable juices (including smoothies), 2003-07
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- Figure 47: Trends for consumption of ready-to-drink fruit and vegetable juices (including smoothies), by demographic sub-group, 2007
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- Figure 48: Trends for frequency of consumption of ready-to-drink fruit and vegetable juices (including smoothies), 2003-07
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- Figure 49: Frequency of drinking ready-to-drink fruit and vegetable juices (including smoothies), by demographic sub-group, 2007
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- Figure 50: Types of ready-to-drink fruit and vegetable juices (including smoothies) consumed, by demographic sub-group, 2007
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- Figure 51: Consumption times for fruit juices (morning, midday, afternoon, eveniing), by demographic sub-group, July 2008
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Appendix: The Consumer – Attitudes and Motivations
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- Figure 52: Statements about fruit juices, by demographic sub-group, July 2008
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- Figure 53: Statements about fruit juices, by demographic sub-group, July 2008
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- Figure 54: Types of ready-to-drink fruit and vegetable juices (including smoothies) consumed, by demographic sub-group, 2007
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Appendix: The Consumer – Further Analysis
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- Figure 55: Attitudinal groups, by demographic sub-group, July 2008
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- Figure 56: Attitudinal groups, by agreement with statements about fruit juices, July 2008
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- Figure 57: How attitudinal groups differ on key statements about fruit juice, July 2008
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- Figure 58: Attitudinal groups, by frequency of drinking fruit juices, July 2008
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- Figure 59: Attitudinal groups, by main drinking occasion, July 2008
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