Table of Contents
Issues in the Market
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- Definitions
Insights and Opportunities
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- Catering for the 25-34s
- Men have fit problems too
- One size doesn’t fit all for 45-54s
- ABs: some of them are never satisfied
Market in Brief
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- Plus-size market up by 26% in five years
- Larger menswear also expanding
- What has been driving growth?
- The ‘Gok Wan Effect’
- Non-specialists move in
- …and specialists suffer
- Consumer discontent rising, not falling
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- Figure 1: Consumer attitudes towards sizing and fit, 2006 and 2008
- Britain’s size schizophrenia worsening
- Three main typologies
- What will happen to the market
- Who will do well?
- Who will underperform?
- Where are the opportunities?
Fast Forward Trends
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- Trend 1: Be Spontaneous
- What’s next?
- Trend 2: Style Returns
- What’s next?
- Trend 3: Cool Consumer
- What’s next?
Industry Insights
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- Key points
- Plus size/petite/tall market performance
- Retailers’ expectations for the larger sizes/petites/tall market
- Retailers that cater best for plus-size or petite/tall
- Specialists vs mainstream retailers’ ranges
- More demanding customers?
- Are plus-size customers more fashionable than before?
- The importance of sizing and fit in online shopping
- Special requirements of non-standard sizes customers
- Development of own-label plus/petites/tall ranges
- A standardised sizing system
- Range extensions vs separate plus/petite/tall ranges
- Are plus-sized models effective in marketing clothing?
- Catering for the taller/shorter customers
Internal Market Environment
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- Key points
- Clothing sizing: anyone for a Euro-dress?
- New system = new confidence?
- The ‘Gok Wan’ effect takes away the plus-size guilt
- ‘Size zero’ rules celebrity coverage
- Men start to worry about body image too
- Clothing and footwear price deflation
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- Figure 2: Clothing and footwear spending, current and constant 2003 prices, and price deflation, 2003-08
- Range development by mainstream retailers
Broader Market Environment
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- Key points
- Britain is getting bigger
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- Figure 3: Percentage of adult population, in England with BMI of over 30, by age group, 1996, 2001 and 2006
- But we claim to be eating more healthily
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- Figure 4: Percentage of adult population eating five portions a day or more of fruit and vegetables, men and women, 2001 and 2006
- Exercise: On the rise?
- Increasing numbers of over-45s
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- Figure 5: UK population, by age, 2003-13
- Disposable income growth tumbles
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- Figure 6: PDI, at current and constant 2003 prices, 2003-13
- Consumer spending slows
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- Figure 7: Consumer expenditure, at current and constant 2003 prices, 2003-13
- Socio-economic changes
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- Figure 8: UK adult population (over-15), by socio-economic group, 2003-13
Market Size and Forecast
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- Key points
- Plus-size womenswear buoyant
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- Figure 9: Market size, plus-size womenswear, retail sales (incl. VAT), 2003-08
- The petites market
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- Figure 10: Market size for petite womenswear, 2003-08
- Tall womenswear
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- Figure 11: Market size, tall womenswear, 2003-08
- Larger menswear
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- Figure 12: Market size, large-sized menswear, 2003-08
- Forecast
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- Figure 13: Forecast of plus-size, petite and tall womenswear and large-sized menswear, at current prices, 2003-08
- Figure 14: Forecast of plus-size, petite and tall womenswear at current prices, 2003-13
- Plus-size market to grow by a fifth
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- Figure 15: Forecast of plus, petite and tall sizes womenswear at constant 2008 prices, 2003-13
- Petite and tall womenswear set to grow steadily
- Large menswear continues to grow dynamically
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- Figure 16: Forecast of large-sized menswear at current and constant 2008 prices, 2003-13
- Factors used in the forecast
Market in Context
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- Key points
- Plus-size womenswear outperforms
- Complementary areas do even better
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- Figure 17: Retail sales, plus size womenswear, compared with womenswear, all clothing and footwear and total retail sales, at current prices, 2003-08
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Sorting out the apples from the pears
- Jeans just for your figure
- How to look good (almost) naked
- Men in tights – not just Robin Hood?
- Not on display, but we may have it
The Consumer – Where They Shop
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- Key points
- Marks & Spencer favourite
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- Figure 18: Where they buy clothes for themselves, August 2008
- Two leaders highly female-focused
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- Figure 19: Where they buy clothes for themselves, by gender, age and socio-economic group, August 2008
- Debenhams could do more for older larger-sizes customers
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- Figure 20: Where they buy clothes for themselves, by gender, age and socio-economic group, August 2008
- Primark beats Topshop among under-25s
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- Figure 21: Where they buy clothes for themselves, by gender, age and socio-economic group, August 2008
- Sainsbury’s achieves cross-market appeal
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- Figure 22: Where they buy clothes for themselves, by gender, age and socio-economic group, August 2008
The Consumer – What Clothes Sizes They Buy
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- Key points
- Women
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- Figure 23: What sizes they buy, 2006 and 2008
- Fewer size 14s, more 16s
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- Figure 24: What clothes sizes women wear, August 2008
- The reasons for a limited size range
- Age matters but so does class
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- Figure 25: What clothes sizes women wear, by age and socio-economic group, August 2008
- Men
- Extra large on the rise
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- Figure 26: What clothes sizes men wear, 2006 and 2008
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- Figure 27: What clothes sizes they wear, August 2008
- Men’s sizing is age-related
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- Figure 28: What clothes sizes men wear, by age and socio-economic group, August 2008
The Consumer – What They Think of Shopping for Clothes
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- Key points
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- Figure 29: What they think of shopping for clothes, August 2008
- Rising size and fit discontent
- Sizing it up
- Female 45-54s looking for more choice
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- Figure 30: What they think of shopping for clothes, by gender, age and socio-economic group, August 2008
- Women’s fitting worries affect self-image
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- Figure 31: What they think of shopping for clothes, by gender, age and socio-economic group, August 2008
Consumer Typologies
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- Key points
- Identifying targets
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- Figure 32: Consumer target groups, August 2008
- Group 1: Content or Unconcerned (38%)
- Who are the Unconcerned?
- Group 2: Moderate Woes (43%)
- Who are the Moderate Woes?
- Group 3: Unsatisfied (18%)
- Who are the Unsatisfied?
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- Figure 33: Consumer typologies, by statements, August 2008
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- Figure 34: Targets, by gender, age and socio-economic group, August 2008
Retail Competitor Analysis
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- Key points
- Non-specialists
- Leading clothing retailers
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- Figure 35: Leading womenswear retailers, October 2008
- Leading non-specialist retailers
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- Figure 36: Leading non-specialist womenswear retailers, October 2008
- Specialists
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- Figure 37: Specialist plus, tall and petite womenswear retailers and selected mail order operators, October 2008
- Menswear
- Leading menswear retailers
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- Figure 38: Leading menswear retailers, October 2008
- Non-specialists
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- Figure 39: Leading non-specialist menswear retailers, October 2008
- Specialists
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- Figure 40: Specialist larger menswear retailers, October 2008
- Evaluation
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- Figure 41: Selected plus and other non-standard size retailers, evaluation, 2008
Retailer Advertising and Promotion
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- Key points
- Specialists cut back
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- Figure 42: Expenditure on advertising by non-standard size clothing specialists, 2003-07
- Direct mail most important
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- Figure 43: Expenditure on advertising by non-standard size clothing specialists, by media, 2003-07
Retailer Profiles
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- Leading specialists
- Elvi
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- Figure 44: Elvi, turnover, operating profits and margin, 2001-06
- Evans
- High and Mighty
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- Figure 45: High and Mighty, turnover, operating profits and margin, 2002-07
- Long Tall Sally
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- Figure 46: Long Tall Sally, turnover, operating profits and margin, 2002-07
- N Brown
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- Figure 47: N Brown group, turnover, operating profits and margin, 2003-08
- Yours (formerly Size Up)
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- Figure 48: Yours, turnover, operating profits and margin, 2002-07
- Leading non-specialists
- Arcadia Group
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- Figure 49: Arcadia, turnover, operating profits and margin, 2002-07
- Bhs
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- Figure 50: Bhs, turnover, operating profits and margin, 2002-07
- Debenhams
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- Figure 51: Debenhams, gross transaction value, turnover, operating profits, pre-tax profits and margin, 2002-07
- George at Asda
- Marks & Spencer
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- Figure 52: M&S UK, retail sales, by merchandise category, operating profits and margin, 2005-08
- New Look
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- Figure 53: New Look, turnover, pre-tax profits and margin, 2003-08
- Peacocks
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- Figure 54: Peacocks and Bonmarché, turnover, operating profits and margin, 2002-07
- Primark
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- Figure 55: Primark, turnover, operating profits and margin, 2002-07
Appendix
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- Abbreviations
Appendix: Where They Buy Clothes for Themselves
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- Figure 56: Where they buy clothes for themselves, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
- Figure 57: Where they buy clothes for themselves, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
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- Figure 58: Where they buy clothes for themselves, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
- Figure 59: Where they buy clothes for themselves, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
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Appendix: What Clothes Sizes They Buy
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- Women
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- Figure 60: What clothes sizes women buy, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
- Figure 61: What clothes sizes men buy, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
Appendix: What They Think of Shopping for Clothes
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- Figure 62: What they think of shopping for clothes, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
- Figure 63: What they think of shopping for clothes, by Mintel’s Special Groups, region, ACORN group, technology users, internet usage, daily newspapers and TV received, August 2008
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Appendix – Consumer Typologies
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- Figure 64: Targets, by gender, age, socio-economic group, ACORN groups, Mintel’s Special Groups, region, daily newspaper, media usage, internet usage and TV reception, August 2008
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- Figure 65: Proportion of attitudinal groups within different-sized women
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- Figure 66: Women’s clothing sizes, by consumer typologies, August 2008
- Men are less concerned
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- Figure 67: Men’s clothing sizes, by targets, August 2008
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