One of the key factors that continues to affect the UK market is the long-term decline in the UK birth rate, and the trend for women to delay having children until later in life, often after they have worked for a number of years. That said, consumers are often prepared – and able – to spend more on nursery equipment as they may have more disposable income and/or have planned financially to have children once their careers are established. Manufacturers continue to innovate and improve areas such as safety, ease of use and design and styling, and this has also helped to sustain growth in value terms across the market in the three main sectors of in-home safety equipment, furniture, and feeding/activity equipment. It is therefore expected that the market will continue to show good growth over the next few years, as parents prefer to buy new, rather than second-hand, products.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the industry and its prospects, covering market drivers, market segmentation, the supply structure, distribution, advertising and promotion and sales forecasts.

Mintel’s findings offer you a unique means of tailoring your marketing to real demand, both tactically and strategically, helping you to avoid market pitfalls, to discover sector opportunities and to achieve the best possible results.