Fish - UK - September 2004
Fish - UK - September 2004

Since Mintel last reviewed the fish market in the UK, there has been some increase in sales in both current and real terms. However, the buying base appears to be primarily the over-44s, raising concerns about the potential future of the market, particularly given the low profile of families and pre-family groups.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

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Market Drivers
Market Background
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

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The Consumer

Brand/Company

Brand/Company

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Advertising and Promotion

Other

Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
The Consumer – Assessing Attitudes and Enthusiasm
The Future
Forecast