Holiday Shopping - US - June 2009
Holiday Shopping - US - June 2009

The $512 billion holiday shopping market has developed based on the assumption that major holidays drive consumer spending in stores for particular types of goods. Holiday shopping is, to some extent, a self-fulfilling prophecy: because retailers emphasize particular holidays, consumers are reminded of these events and are inspired to celebrate them. Well-stocked shelves with holiday-themed merchandise induce demand. Yet Mintel’s research has found that despite similar retailing practices for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance—Holiday Spending by Occasion
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Holiday Participation
Top Gifting Holidays
Top Card Holidays
Top Party Holidays
Holiday Shopping Habits
Holiday Attitudes
Purchase Locations
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Holiday Retailers
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations