Smart House - US - April 2009
Smart House - US - April 2009

This report explores the market for smart home products. To date, many consumers have only dabbled with smart home products. Although they may have established a wired or wireless home network, utilized Windows Media Server or Apple Airport Express to play music or media over a network on another connected device, or added dimmers and basic lighting controls, they have been intimidated by or priced out of the market for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Interest and Penetration

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Drivers—General
Market Drivers—Energy Costs & Efficiency
Market Drivers—Home Safety & Security
Market Drivers—Entertainment
Distribution Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Decision-makers
Selected Home Technology Ownership
Attitudes and Motivations
Cluster Analysis
Custom Consumer Groups
Race/Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities—Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Tables
Appendix: Trade Associations and Research Firms