Breakfast Cereals - UK - February 2004
Breakfast Cereals - UK - February 2004

When Mintel last reviewed the breakfast cereal market in February 2002, value recovery had returned to the market, while volume was still static. In the relatively mature market of today, promotional activity and competition have remained fierce, with both above- and below the line promotion strong as manufacturers attempted to hold market share.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
The Supply Structure
The Consumer –Attitudes and Behaviour
The Future
Forecast