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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Drinking alcohol is engrained in British culture and shows no signs of abating – two thirds of adults drink at least once a week and the government estimates that 10 million people exceed daily limit guidelines.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Industry and Government Initiatives
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Drinking Habits and Binge Drinking
Economic Impact on Binge Drinking
Demographic Impact on Binge Drinking
Health Issues and Binge Drinking
Frequency of Drinking Alcohol
Who Drinks and How Much?
Attitudes towards Drinking
Who Binges?
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Communication and Promotion
Companies’ Responsible Drinking Campaigns
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Health Issues and Binge Drinking
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Attitudes to Drinking
Appendix –The Consumer – Who Binges?
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