The market for gift list services is changing. Asking for money used to have a huge social taboo across the majority of British culture, but all that seems to be changing as couples openly ask wedding guests to pledge money instead of gifts to pay for things such as the honeymoon and even in some cases the wedding itself.
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Overview
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Future Opportunities
Market in Brief
Market
Market
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Consumer
Consumer
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Usage of Gift List Services
What Makes a Good Wedding List Service?
Attitudes Towards Gift List Services
Consumer Typologies
Brand/Company
Brand/Company
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Appendix – Usage of Gift List Services
Appendix – Consumer Typologies
14th May 2009
With asking guests to pledge money for the honeymoon or even the wedding less of a social taboo, traditional operators of gift lists need to look at evolving their offer.
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The wedding is an opportunity for luxury and indulgence, but with consumers cutting back on discretionary spending are there still opportunities to develop and grow gift list services?
