The US candles market has suffered substantial losses since 2006, as it faces an ongoing recession, soaring materials costs, and poor sales during recent holiday seasons. Mintel predicts that sales will continue to suffer in the current economic atmosphere, but that relief should arrive after 2010. Potential for real growth depends on developing products that meet the many air freshening and decorating needs of consumers, as well as communicating the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Retail Channels—Overview
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Frequency of Use
Candle Spend
Purchasing Habits and Trends
Candle Purchase Locations
Attitudes and Motivations
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
FDMx Retailers
All Other Retailers
Leading FDMx Companies
Brand Share—FDMx Brands
Brand Share—Specialty Brands
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands Purchased
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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How to market to consumers who are skipping discretionary purchases of candles
