Sport and The Media - UK - February 2009
Sport and The Media - UK - February 2009

Sport is one of the most popular of all leisure interests among UK consumers, and particularly among men – yet only a small minority of fans actually pursue this interest through live event attendance. For the large majority, the bulk of their engagement with sport comes through the media. The value of television rights alone highlights how important the media has become to driving sports revenues, and how important sport has ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Sport on Television
Sport in Print
Sport on the Radio
Sport on the Internet and Mobile Internet
Profiles of Leading Sports Media
How do we Follow Sport in the Media?
Attitudes Towards Sport and the Media
Changing Sport Consumption Habits?
Sports Media Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who's Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Broader Market Environment
Appendix – How do we Follow Sport in the Media?
Appendix – Attitudes Towards Sport and the Media
Appendix – Changing Sports Consumption Habits?
Appendix – Sports Media Targeting Opportunities