Carbonated Soft Drinks - UK - February 2009
Carbonated Soft Drinks - UK - February 2009

Carbonates have a large, youthful constituency and the core consumers care least about the health issues that have latterly enveloped the market. Despite this, ‘healthier’ soft drinks have recorded far faster growth and NPD and marketing is trying hard to reposition fizzy drinks as ‘natural’ and ‘healthy’. This is helping carbonates to shed some of their acquired reputation as being ‘bad for you’. Nevertheless, the consumer base amongst adults and ...

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Overview

Overview

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Future Opportunities
Market in Brief

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Consumer

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The Consumer – Usage
The Consumer – Attitudes and Motivations
The Consumer – Repertoire and Target Opportunities

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Data

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Appendix
Appendix – Broader Market Environment
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage/Frequency of Carbonates
Appendix – The Consumer – Repertoire and Target Opportunities