Consumers 18-34 might be considered the core of the leisure market. The young adult demographic, with more leisure time and fewer familial responsibilities, are often opinion leaders and trendsetters who determine the success or failure of new entertainment options. This is particularly true when game-changing technologies are concerned.
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Overview
Overview
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Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Background Factors
Consumer
Consumer
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Household Expenditures
Recorded Entertainment
Video Games
Dining Out
Sports and Exercise
Disruptive Innovations
Leisure Time Available
Leisure Time and Hobbies
Attitudes toward Television and the Internet
Attitudes toward Friends and Family
Online Activities
Ownership of Leisure Equipment
Entertaining Guests
Cluster Analysis
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Television Advertising
Data
Data
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Appendix: CES Definition for Entertainment Expenses
Appendix: Trade Associations
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What are the key entertainment value propositions most desired by young adults
