Surface Cleaners - US - June 2009
Surface Cleaners - US - June 2009

Estimated at $1.5 billion in 2008, the household surface cleaners market has seen sales fall from 2003-08. This is largely due to broader trends such as more consumers taking a more relaxed approach to cleaning than in the past.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance—Overview
Segment Performance—All-Purpose Cleaner/Disinfectant
Segment Performance—Tub/Tile Cleaner
Segment Performance—Toilet Bowl Cleaner/Deodorizer
Segment Performance—Glass Cleaner/Ammonia
Segment Performance—Drain Cleaner
Segment Performance—Other Surface Cleaners
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Mass Merchandisers and Drugstores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cleaning Basics—Who Does It and How?
Type and Form of Cleaners Used
Brand Preferences—Window/Glass Cleaners, Household Cleaners, Abrasive Cleaners
Attitudes and Motivations
Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—All Purpose Cleaner/Disinfectant
Brand Share—Tub/Tile Cleaner
Brand Share—Toilet Bowl Cleaner/Disinfectant
Brand Share—Glass Cleaner/Ammonia
Brand Share—Drain Cleaner
Brand Share—Other Surface Cleaners
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations