Difficult economic conditions have not substantially slowed the expansion of functional foods. Marketers and retailers continue to introduce new products, and more consumers continue to try them. In order to maintain the momentum, functional foods players will need to continue expanding into new benefit areas. They will also need to navigate an increasingly active FDA, which promises to scrutinize claims more closely.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scopes and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Dairy and Margarine
Segment Performance—Functional Cereal
Segment Performance—Bars and Snacks
Segment Performance—Functional Bakery
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Functional Food Purchases
Frequency of Functional Food Consumption
Changes in Functional Food Use
Attitudes Towards Diet, Health and Lifestyle
Reasons for Eating Functional Foods
Functional Foods Opinions and Interest
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Stores
Leading Companies
Brand Share—Dairy and Margarine
Brand Share—Cereal
Brand Share—Bars and Snacks
Brand Share—Bakery
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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A look at the broader health and wellness context in which functional foods compete
