This report explores current trends in the outdoor furniture market. It focuses on how the collapse of the housing market and the economic downturn has impacted sales and how retailers and suppliers are adapting to challenging market conditions. The report also:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Overall Segment Performance
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Time Spent “Living Outdoors”
Purchasing and Amount Spent in the Past 12 Months
Ownership of Outdoor Furniture
Types of Outdoor Furniture Owned
Amount Spent
Covered or Exposed Outdoor Living Area?
How Do You Feel About Your Outdoor Living Area?
Place of Purchase of Outdoor Furniture
Online or Catalog Purchase of Outdoor Furniture
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups: Couples With and Without Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Share
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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How the “staycation” phenomenon and broad-based “green” movement are shaping opportunities in the market
