Baby Durables - US - March 2009
Baby Durables - US - March 2009

This report explores the baby durables market—covering the broad scope of products that parents and parents-to-be acquire through purchases, baby showers and gifts from family and friends. The market is highly dependent on the number of births in a given year and the overall population of children under three in the U.S. Historically, the number of births changes very little from year to year, leaving little room for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance—Overview
Segment Performance—Baby Furniture
Segment Performance—Daytime Care Products
Segment Performance—Baby Mobility
Segment Performance—Safety/Health and Wellness
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage—Baby Furniture
Usage—Baby Mobility
Usage—Daytime Care
Attitudes
Changing Purchasing Habits due to Safety Issues
Moms in Online Communities
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies and Brands
Innovation and Innovators
Advertising and Promotion
Place of Purchase
Brands Purchased

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations