Milk - US - May 2009
Milk - US - May 2009

The milk market continues to face multi-pronged challenges—competition from other dairy beverages, low awareness of functional innovations in milk, lack of flavor-based innovations, retraction in consumer demand, consumer concern about growth hormones and price deflation. This report addresses and provides answers to a number of challenges existing in this market.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Refrigerated Skim and Low-fat Milk
Segment Performance—Refrigerated Whole Milk
Segment Performance—Refrigerated Flavored Milk/Eggnog/Buttermilk
Segment Performance—Other
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Milk Consumer: Usage, Types and Frequency
Attitudes: Growth Hormone, Organic Milk, Green Packaging and Other Beverages
Attitudes toward Using Different Types of Milk and Interchangeability with Other Beverages
Reasons for Choosing Milk for Self and Children
Reasons for Not Drinking Milk
Cluster Analysis
Custom Consumer Groups
Reasons for Choosing Milk for Self and Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Companies and Brands
Brand Share—Refrigerated Skim/Low-fat Milk
Brand Share—Refrigerated Whole Milk
Brand Share—Flavored Milk/Eggnog/Buttermilk
Brand Share—Other
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data: Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations