Green Living - US - January 2009
Green Living - US - January 2009

For the past three years, the "green" marketplace has been one of the fastest growing, most dynamic sectors of the U.S. economy. In this report, Mintel examines the size, scope, and growth of the "green" consumer marketplace, the driving forces that will shape its future - with an eye toward expected changes sector by sector -, as well as the short-term and long-term outlooks for the market as a whole.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Food and Beverage
Segment Performance—Personal Care
Segment Performance—Household Cleaning Products
Segment Performance—Clothing and Linens
Segment Performance—Building, Building Materials and Home Improvement Supplies
Segment Performance—Electronics and Appliances
Segment Performance—Cars and Trucks
Segment Performance—Consumer Services
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The People
Awareness and Use of Green Consumer Goods
The Influence of Age on Green Attitudes and Behaviors
The Impact of Household Income
Race and Hispanic Origin
The Impact of Education
How do Greens Think?
Reasons for Buying or Not Buying Green
How Do We Know It’s Really Green?
Cluster Analysis
Custom Consumer Groups

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Appendix: Healthy Products, Healthy Planet (HP2)
Appendix: Natural Products Marketplace Definition