Fruit - US - February 2009
Fruit - US - February 2009

This report focuses on the U.S. fruit market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Fresh Fruit
Segment Performance—Canned/Bottled Fruit
Segment Performance—Dried Fruit
Segment Performance—Frozen Fruit
Retail Channels
Retail Channels—Warehouse Clubs, Supercenters and Discount Department Stores
Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Fruit Usage
Purchase Habits
Attitudes and Motivations
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Food Stores
Leading Companies
Selected Brand Analysis—Canned/Bottled Fruit
Selected Brand Analysis—Dried Fruit
Selected Brand Analysis—Dried Fruit Snacks
Selected Brand Analysis—Frozen Fruit
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures—Canned/bottled fruit
IRI/Builders—Key Household Purchase Measures—Dried Fruit
IRI/Builders—Key Household Purchase Measures—Frozen Fruit
IRI/Builders—Key Household Purchase Measures—Fruit Rolls/Bars/Snacks
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations