Ice Cream and Frozen Novelties - US - May 2009
Ice Cream and Frozen Novelties - US - May 2009

Ice cream is truly one of life’s great pleasures, enjoyed by young and old, those who are healthy and those who are ill, and people of virtually every culture, in all parts of the country, at all times of the year. Companies compete to create the lowest fat and highest fat versions of it, and it is so important to so many that consumers who cannot consume dairy products ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Ice Cream
Segment Performance—Frozen Novelties
Segment Performance—Sherbet/Sorbet/Ices
Segment Performance—Frozen Yogurt/Tofu
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores and Other
Retail Channels—Natural Channels
Market Drivers
SPINS Natural Channel Data

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Ice Cream and Frozen Novelties Consumption
Brand Preferences
Flavor Preferences
The Health Factor
Purchase Locations
Consumption Habits and Interest
Frozen Yogurt—Taste v. Health
Cluster Analysis
Custom Consumer Groups—Age by Gender

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Ice Cream
Brand Share—Frozen Novelties
Brand Share—Sherbet/Sorbet/Ices
Brand Share—Frozen Yogurt/Tofu
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations