Bread - US - June 2009
Bread - US - June 2009

Bread is a mature market with 99% US household penetration. From 2003-07, sales were essentially flat after accounting for inflation. However in 2008, amid a troubled economic climate, bread sales surged as consumers shifted from eating meals out at restaurants to preparing meals at home.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Fresh Loaf Bread
Segment Performance—Fresh Rolls, Buns and Croissants
Segment Performance—Tortillas and Taco Shells
Segment Performance—Bagels and English Muffins
Segment Performance—Frozen and Refrigerated Breads
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Bread Usage
Impact of Ingredients, Product Qualities and the Economy on Bread Purchase
Attitudes towards Bread, Brand Loyalty and the Effect of the Recession
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Natural Foods Supermarkets
Leading Companies
Brand Share—Fresh Loaf Bread
Brand Share—Fresh Rolls, Buns and Croissants
Brand Share—Tortillas and Taco Shells
Brand Share—Bagels and English Muffins
Brand Share—Frozen and Refrigerated Breads
Brand Qualities
Innovations and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: Simmons Cohorts
Appendix: Producer Price Index for Wheat
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations