By tradition, Hispanics take pride in a sharp appearance and view it as means to success. As a result they’ve begun changing the face of the beauty and hair care industries with their unique tastes, impulse buys, and purchasing power.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Hispanic Purchasing Power and Category Expenditure
The Hispanic Personal Care Consumer
Haircare
Soaps and Body Wash
Oral Hygiene Products
Women’s Toiletries
Men’s Toiletries
Children’s Personal Care Products
Cluster Analysis
U.S. Hispanic Population
Acculturation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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How much more personal care products Hispanics consume in comparison to their counterparts, as well as their loyalty to brand names over generations and across borders
