Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities that remains consistent through all age, gender and income segments within the Black population. Many of these preferences were formed as a result of cultural and historical influences. Others have evolved as a result of a higher rate ...
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Black Consumer
The Importance of Black Culture to African Americans
Black Entertainment and Marketing
Entertainment Activities Among Black Consumers
Sports and Exercise Participation
Movie Theaters and Movies in the Home
Music, Books and Video Games
Games and Toys
Travel Preferences
Casino Gambling
Collectibles
Online Entertainment
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising of Entertainment and Leisure Activities
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Simmons Tables
Appendix: Trade Associations
|
Economic and educational factors, along with life experience, that contribute to the many viewpoints within the African American consumer market
