Black Entertainment - US - April 2009
Black Entertainment - US - April 2009

Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities that remains consistent through all age, gender and income segments within the Black population. Many of these preferences were formed as a result of cultural and historical influences. Others have evolved as a result of a higher rate ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Black Consumer
The Importance of Black Culture to African Americans
Black Entertainment and Marketing
Entertainment Activities Among Black Consumers
Sports and Exercise Participation
Movie Theaters and Movies in the Home
Music, Books and Video Games
Games and Toys
Travel Preferences
Casino Gambling
Collectibles
Online Entertainment
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising of Entertainment and Leisure Activities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Simmons Tables
Appendix: Trade Associations