Although accounting for only 4.6% of the total US population, Asian Americans boast the highest income and educational attainment of any US ethnicity. Some of wealthiest and most accomplished Americans are Asians, a group that can claim origins anywhere from Japan to India to Iran to Lebanon. With a median household income of $65,000, Asians currently possess $509 billion in purchasing power, which is projected to increase 47 ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Demographics of American Asians
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Asian Americans and Education
Self-identity of the Asian American Consumer
Spending Power of Asian Americans
Shopping Behavior for Food and Non-food Items
Asians and Dining Out
Leisure and Media Preferences
Asian Online Activities and Purchases
Advertising
Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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A demographic overview of Asian Americans, including population growth, earning power, educational attainment, degree of acculturation, and place of residence
