Table of Contents
Issues in the Market
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- Main themes
- Definitions
Insights and Opportunities
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- Women are tiring of fast fashion
- It’s all about the experience
- Eco/ethical clothing has more appeal to older women
- What opportunities from social networking sites?
- Third agers are a key opportunity
Market in Brief
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- A challenging market
- Underlying drivers
- Outside competition
- Major themes and opportunities
- Trading up
- Differentiating
- What’s selling
- Retailer winners and losers
- Selected retailers – performance and prospects
- Online shopping
- Eco and ethical trading issues
- Where consumers shop
- Consumer attitudes
- Future developments
Fast Forward Trends
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- Trend 1: Brand experience
- Definition:
- What’s next?
- Trend 2: Deseasonalization
- Definition:
- What’s next?
- Trend 3: Nomadic exploration
- Definition:
- What’s next?
Industry Insights
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- Key points
- The market – women’s spending trends
- Product categories – what’s selling
- Pricing – the trading up movement …
- … But some trading down
- Challenge of competition
- International expansion
- Collaborations with celebrities/designers
- Online shopping
- How much will online sales grow?
- Eco and ethical trading issues
- Store design and the customer expertience
- Customer service and the consumer experience
- The future
Internal Market Environment
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- Key points
- Price deflation and real value
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- Figure 1: Clothing and footwear deflator, 2003-13
- Buying cheap…
- …but attitudes are changing
- Ethics and the environment
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- Figure 2: Consumer attitudes, ethical and environmental issues, by gender, March 2007
- The celebrity stamp of approval
- Older women – the untapped market
- Going online
Broader Market Environment
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- Key points
- The shift to over-45s
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- Figure 3: Age structure, UK, 2002-12
- More potential for value growth
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- Figure 4: Adult population trends, by socio-economic group, 2003-13
- Figure 5: Working population of women, 2003-13
- A less buoyant economy
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- Figure 6: Trends in PDI and consumer expenditure, 2003-13
Market in Context
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- Key points
- Making the outfit
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- Figure 7: UK sales of women’s footwear, accessories and womenswear, 2003-08
- Self-presentation
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- ASOS supports new talent
- Uniqlo’s pop-up store
- H&M extends collaborations
- H&M stands divided
- Jane Norman branches out into accessories standalones
- Supermarkets go online
- Topshop makes use of social networking
- Kookai gets into kidswear
- Matalan stores get a makeover
- Sainsbury’s getting into organic Tu
- Peacocks goes for more fashion online
- John Lewis gets the supermodel/celebrity treatment
- Marks & Spencer launches SATC stylist range
- A positive sting in fashion
- Fashion is close to the heart
Market Size and Forecast
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- Key points
- Total clothing sales
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- Figure 8: Sales through all clothing retailers, 2000-07
- Total sales of womenswear
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- Figure 9: Retail sales of all womenswear, UK, 2003-08
- Total sales of women’s outerwear
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- Figure 10: Retail sales of all women's outerwear, UK, 2003-08
- Impediments to sales growth
- On the plus side
- Looking to the future
- Forecast
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- Figure 11: Forecast of UK retail sales, all womenswear, 2003-13
- Figure 12: Forecast of UK retail sales of all womenswear, at current and constant 2008 prices, 2003-13
- Greater affluence keeps growth stable
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- Figure 13: Forecast of UK retail sales of women’s outwerwear, at current and constant 2008 prices, 2003-13
- Women’s outerwear weaker than total market
- Factors used in the forecast
The Consumer – Where They Bought Clothing
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- Key points
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- Figure 14: Where they buy clothing, May 2008
- Where do they go?
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- Figure 15: Where women have bought clothing for themselves, 2002-08
- Marks & Spencer remains strongest for over-45 ABC1 women
- Next’s customers getting older
- Primark is not just a magnet for teens and twentysomethings
- George and Tesco battle it out for family shoppers
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- Figure 16: Where they buy clothing, by age and socio-economic group, May 2008
- Debenhams needs to boost spend from younger women
- Matalan’s core budget shoppers could be wooed by supermarkets
- River Island taking over from Topshop?
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- Figure 17: Where they buy clothing, by age and socio-economic group, May 2008
- Charity/second-hand shops get a boost
- Mail order/Internet polarisation
- John Lewis yet to attract younger women
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- Figure 18: Where they buy clothing, by age and socio-economic group, May 2008
- Gap needs to stem the tide
- Sainsbury’s has the M&S appeal
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- Figure 19: Where they buy clothing, by age and socio-economic group, May 2008
The Consumer – What They Think of Clothes Shopping
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- Key points
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- Figure 20: What they think of shopping for clothing, May 2008
- Special occasions offer an opportunity for all womenswear retailers
- Shopping is social and therapeutic
- Keeping up with the latest fashion is expensive
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- Figure 21: What they think of buying clothes for themselves, by age and socio-economic group, May 2008
- Are women tiring of fast fashion?
- Where are the key basics?
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- Figure 22: What they think of buying clothes for themselves, by age and socio-economic group, May 2008
The Consumer – Women’s Attitudes towards Clothing
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- Key points
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- Figure 23: Women’s attitudes towards clothing, May 2008
- The eco/ethical issue
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- Figure 24: Women’s attitudes towards clothing, by age and socio-economic group, May 2008
- Getting the balance right
- Unconfident 45-54s?
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- Figure 25: Women’s attitudes towards clothing, by age and socio-economic group, May 2008
The Consumer – What Women Think of Buying Clothes for Themselves
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- Key points
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- Figure 26: What they think of buying clothes for themselves, May 2008
- Clothes shopping enjoyment declines with age
- Financially challenged more likely to hate clothes shopping
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- Figure 27: What they think of buying clothes for themselves, by age and socio-economic group, May 2008
- Fashionable forties/fifties are a key opportunity
- Young remain keen on fashion, but some lack confidence
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- Figure 28: What they think of buying clothes for themselves, by age and socio-economic group, May 2008
- Typologies
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- Figure 29: Consumer typologies, May 2008
- Key findings
- Group 1: Oblivious Shoppers (49%)
- Group 2: Caring, Confident but Cautious (25%)
- Group 3: Jaded Worriers (26%)
Retail Market Shares
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- Figure 30: Estimated market shares of leading retailers in womenswear*, 2002-07
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Retail Competitor Analysis
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- Key points
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- Figure 31: Summary evaluation, major and selected smaller womenswear retailers, 2008
- Positioning and strategy
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- Figure 32: Womenswear retailers’ positioning, strategy and analysis, 2008
- Sales performance
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- Figure 33: Retailers’ sales performance, 2008
Retailer Profiles
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- Major retailers
- Marks & Spencer
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- Figure 34: Marks & Spencer: Womenswear own-brand portfolio, 2008
- Figure 35: Marks & Spencer: Clothing price architecture, 2004-08
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- Figure 36: M&S: Financial performance, 2005-08
- Next
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- Figure 37: Next: Financial performance, 2004-08
- Arcadia Group
- Miss Selfridge
- Dorothy Perkins
- Evans
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- Figure 38: Evans: Sub-branding portfolio, 2008
- Wallis
- Topshop
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- Figure 39: Arcadia: Financial performance, 2004-07
- Bhs
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- Figure 40: Bhs Ltd: Financial performance, 2004-07
- Clothing multiples
- Alexon Group
- Alex & Co
- Eastex
- Dash
- Kaliko
- Minuet Petite
- Ann Harvey
- Bay
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- Figure 41: Alexon: Financial performance, 2004-08
- Baugur Group (excluding HoF and Mosaic Fashion Group)
- Jane Norman
- Whistles
- CC (Country Casuals – part of Austin Reed Group)
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- Figure 42: CC: Financial performance, 2005-07
- Fat Face
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- Figure 43: Fat Face: Financial performance, 2004-07
- French Connection
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- Figure 44: French Connection: Financial performance, 2004-08
- Gap
- H&M
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- Figure 45: H&M: Womenswear own-brand portfolio, 2008
- H&M – COS
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- Figure 46: H&M: Financial performance, 2005-07
- Hobbs
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- Figure 47: Hobbs: Financial performance, 2005-08
- Inditex
- Zara
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- Figure 48: Inditex: Financial performance, 2004-07
- Jaeger
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- Figure 49: Jaeger: Financial performance, 2005-07
- Jigsaw/Kew
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- Figure 50: Jigsaw: Financial performance, 2004-06
- Kookai
- LK Bennett
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- Figure 51: LK Bennett: Financial performance, 2006 and 2007
- Mango
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- Figure 52: Mango: Financial performance, 2004-07
- Monsoon
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- Figure 53: Monsoon: Financial performance, 2003-07
- Mosaic Fashion Group
- Warehouse
- Oasis
- Coast
- Principles
- Karen Millen
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- Figure 54: Mosaic Fashion Group: Financial performance, 2005-08
- New Look
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- Figure 55: New Look: Womenswear, own-brand clothing portfolio, 2008
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- Figure 56: New Look: Financial performance, 2004-08
- Phase Eight
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- Figure 57: Phase Eight: Financial performance, 2005-07
- Reiss
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- Figure 58: Reiss: Financial performance, 2005-07
- River Island
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- Figure 59: River Island: Financial performance, 2003-06
- Uniqlo
- Department stores
- Debenhams
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- Figure 60: Debenhams: Own-brand, womenswear portfolio, 2008
- Figure 61: Designers and Debenhams, womenswear portfolio, 2008
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- Figure 62: Debenhams: Financial performance, 2004-07
- John Lewis
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- Figure 63: John Lewis: Womenswear own-brands, 2008
- Figure 64: John Lewis: Womenswear, positionings and external brand product offer, 2008
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- Figure 65: John Lewis Partnership: Financial performance, 2004-08
- House of Fraser
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- Figure 66: House of Fraser: Womenswear own-brands, 2008
- Internet retailers
- ASOS.COM
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- Figure 67: ASOS: Financial performance, 2004-08
- Value retailers
- Matalan
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- Figure 68: Matalan: Own-brand, womenswear portfolio, 2008
- Figure 69: Matalan: Financial performance, 2004-08
- Primark
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- Figure 70: Primark: Womenswear own-brand portfolio, 2008
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- Figure 71: Primark: Financial performance, 2003-07*
- The Peacock Group
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- Figure 72: Peacocks and Bonmarché: Womenswear, sub-brands, 2008
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- Figure 73: Peacocks: Financial performance, 2003-07
- TK Maxx
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- Figure 74: TK Maxx: Financial performance, 2004-07
- Supermarkets
- George at Asda
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- Figure 75: George at Asda: Womenswear sub-brands, 2008
- Sainsbury’s
- Tesco
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- Figure 76: Tesco: Womenswear sub-brands, 2008
Retail Advertising and Promotion
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- Key points
- Above-the-line promotion
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- Figure 77: Main monitored media expenditure on womenswear, 2003-07
- Rapid rises
- The big names
Appendix
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- Abbreviations
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- Figure 78: cosmetic surgery procedures, UK, 2003-08
Appendix: Where They Buy Outerwear
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- Figure 79: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
- Figure 80: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
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- Figure 81: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
- Figure 82: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
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- Figure 83: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
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Appendix: What They Think of Shopping for Clothes
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- Figure 84: What they think of shopping for clothes, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
- Figure 85: What they think of shopping for clothes, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
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Appendix: Women’s Attitudes towards Clothing
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- Figure 86: Women’s attitudes towards clothing, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
- Figure 87: Women’s attitudes towards clothing, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
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Appendix: What Women Think of Buying Clothes for Themselves
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- Figure 88: What women think of buying clothes for themselves, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
- Figure 89: What women think of buying clothes for themselves, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
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- Figure 90: Typologies, by attitudinal statements, May 2008
- Figure 91: Typologies, by age, socio-economic group, ACORN group, TV viewing, region, daily newspapers and supermarket used, May 2008
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