Table of Contents
Issues in the Market
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- Key themes
- Definition
- Abbreviations
Insights and Opportunities
Fast Forward Trends
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- Trend 1: Sense of the Intense
- What’s next?
- Trend: Hire Hire
- Trend 3: I-Sculpting
Market in Brief
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- What price market growth?
- Footwear failures
- Not all doom and gloom
- Even Amazon now sells shoes
- Fashion drivers
- Let’s hear it for the boys
- But it’s not all about fashion
- How cheap is cheap?
- Clarks stands out
- New channels
- Future
Industry Insight
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- Key findings
- Running to keep up
- Some like it cheap
- Tight on ideas
- Online on target
- She’s got to have it
- Competitors all around
- Non-specialists are serious contenders
- Specialists fight back
- Got to go
- There's always hope
- Challenges won’t go away
- There's always next year
Internal Market Environment
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- Key findings
- Spending on footwear
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- Figure 1: Spending on footwear, 2003-08
- Mid-market price squeeze
- Growth in the aspirational sector
- Price deflation
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- Figure 2: UK: Inflation on clothing and footwear, 2002-07
- EU duties
- Rising costs
- Consolidation in the sector
- Fast fashion
- Expansion of retailers
- Role of brands
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- Figure 3: Top ten women's mainstream and contemporary footwear brands, week ending 12 January 2008
- Figure 4: Top ten men's mainstream and contemporary footwear brands, for the week ending 12 January 2008
Broader Market Environment
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- Key findings:
- PDI spending
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- Figure 5: PDI and consumer expenditure, at constant 2002 prices, 2002-12
- Cost of living rises
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- Figure 6: GfK NOP consumer confidence index, December 2006-December 2007
- More affluent consumers
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- Figure 7: Adult population trends, by socio-economic groups, 2002-12
- Challenges from changing demographics
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- Figure 8: adult population trends, by socio-economic groups, 2002-12
Market in Context
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- Key findings
- Footwear, clothing and accessories
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- Figure 9: Spending on garments and footwear, incl VAT, 2002-07
- Footwear in context of spending overall
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- Figure 10: Overall expenditure rankings, 2002-06, Mintel’s British Lifestyles Report 2007
- Spending priorities
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- Figure 11: Spending priorities for 2007, by lifestage, Mintel’s British Lifestyles Report, 2007
- Impulse buying
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- Figure 12: Impulse purchasing footwear, clothing and value clothing 2007
Strengths and Weaknesses in the Market
Who’s Innovating?
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- Key findings
- Webbed feet?
- Healthy ‘feeting’
- Green shoes
- The ethical shoe
- Creating ‘must haves’
- Sole connection
Market Size and Forecast
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- Key findings
- Spending struggling to grow
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- Figure 13: UK: Spending on footwear, 2002-07
- Bigger share for non-specialists
- Changes need to be made
- The transition from manufacturing to retailing
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- Figure 14: Footwear specialists sales, UK, 2002-07
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- Figure 15: Footwear retail, enterprises, UK, 2001-06
- Figure 16: Footwear specialist sales and spending on footwear, 2008-13, at current and constant 2008 prices, excl VAT, 2003-2013
- Looking to the future
- Factors used in the forecast
Brand Elements
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- Brand map
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- Figure 17: Attitudes and usage of footwear retail brands, April 2008
- Brantano
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 18: Attitudes towards the Brantano brand, April 2008
- Jimmy Choo
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 19: Attitudes towards the Jimmy Choo brand, April 2008
- Clarks
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 20: Attitudes towards the Clarks brand, April 2008
- Dr Martens
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 21: Attitudes towards the Dr Martens brand, April 2008
- Timberland
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 22: Attitudes towards the Timberland brand, April 2008
- Nike
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 23: Attitudes towards the Nike brand, April 2008
- Adidas
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 24: Attitudes towards the adidas brand, April 2008
- Puma
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 25: Attitudes towards the Puma brand, April 2008
- K-Swiss
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 26: Attitudes towards the K-Swiss brand, April 2008
- Skechers
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 27: Attitudes towards the Skechers brand, April 2008
- Brand qualities of footwear brands
- Nike and Jimmy Choo are the exciting stylish brands that everyone wants. Clarks is hugely credible and engaging, but tired and boring
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- Figure 28: Brand qualities of various footwear brands, April 2008
- Experience of footwear brands
- Clarks is the most popular brand
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- Figure 29: Brand experience of various footwear brands, April 2008
- Nike is the iconic trainers brand
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- Figure 30: Brand experience of various trainer brands, April 2008
- Brand consideration for footwear brands
- Clarks customers keep coming back, but others have real growth potential
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- Figure 31: Brand experience of various footwear brands, April 2008
- Strong potential and thirst for knowledge about K-Swiss
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- Figure 32: Brand intentions for various trainer brands, April 2008
- Brand momentum for footwear brands
- Brantano sets the pace with Jimmy Choo at its heels
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- Figure 33: Brand momentum for various footwear retailer brands, April 2008
- Nike gaining most; Puma is falling behind
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- Figure 34: Brand momentum for various trainer brands, April 2008
- Brand satisfaction for footwear brands
- Jimmy Choo leads for highest for excellence
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- Figure 35: Brand momentum for various footwear retail brands, April 2008
- Nike and K-Swiss compete for excellent trainer satisfaction
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- Figure 36: Brand momentum for various trainer brands, April 2008
- Brand commitment to footwear brands
- Clarks is the most trusted and recommended with highest quality and best reputation
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- Figure 37: Commitment to various footwear brands, April 2008
- Round up
Where They Buy Footwear
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- Key findings
- Who buys where
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- Figure 38: Where they buy footwear, 2004, 2006 and 2008
- Figure 39: Where they buy footwear, February 2008
- Stores with focus have a clearer target
- Mixed purchasing pattern
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- Figure 40: Where they buy footwear, by gender, age and socio-economic groups, February 2008
- Male fashion stores
- Enticing existing customers
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- Figure 41: Where they buy footwear, by gender, age and socio-economic groups, February 2008
- Young are open to new ideas
- Value footwear exposed
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- Figure 42: Where they buy footwear, by gender, age and socio-economic groups, February 2008
How Much They Spend
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- Key findings
- Cheap shoe myth?
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- Figure 43: How much they spend on a pair of shoes, February 2008
- Income not the only factor
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- Figure 44: How much they spend per pair of shoes, by gender, age and socio-economic groups, February 2008
- Spending by leading retailers
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- Figure 45: Spend per shoe pair, by Next, M&S and department stores, February 2008
- Figure 46: Spend per shoe pair, by Next, M&S and department stores, February 2008
What They Think of Shoe Shopping
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- Key findings
- The fit is paramount
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- Figure 47: What they think of shoe shopping, February 2008
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- Figure 48: What they think of shoe shopping, by gender, age and socio-economic groups, February 2008
- A world of treats and indulgence
- Sales appeal to all
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- Figure 49: What they think of shoe shopping, by gender, age and socio-economic groups, February 2008
- Attitudes to shoe shopping by leading retailers
- Sales – a time for investment and indulgence
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- Figure 50: Attitudes towards shoe shopping by retailer, February 2008
Further Attitudes to Shoe Shopping
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- Key findings
- Challenges for consumers
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- Figure 51: Attitudes to shoe shopping, February 2008
- Comfort factors
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- Figure 52: Their attitudes to shoe shopping, by gender, age and socio-economic groups, February 2008
- Room for innovation
- Uninspired consumers
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- Figure 53: Their attitudes to shoe shopping, by gender, age and socio-economic groups, February 2008
- Attitudes towards footwear retailers by leading retailers
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- Figure 54: Attitudes towards footwear retailers, by retailers, February 2008
Consumer Typologies
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- Key findings
- Group 1: Same Shoes (34% of population)
- Group 2: Footwear Fanatics (15% of population)
- Group 3: Choosy (23% of population)
- Group 4: Price-led (28% of population)
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- Figure 55: Typologies, by statements to shoe shopping, February 2008
- Which group shops where?
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- Figure 56: Typologies, by retailers, February 2008
Retail Competitor Analysis
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- Key findings
- Specialist retailers
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- Figure 57: UK: Leading specialist footwear retailers, 2006-07
- Changing market share
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- Figure 58: Footwear retailers, market share, 2006/07 (est)
- Non-specialist sector
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- Figure 59: Estimated market share of leading non-specialists, 2008
Retailer Profiles
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- Key findings
- Prospects for leading specialist players
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- Figure 60: Market leaders’ potential, 2008
- Main specialists
- C&J Clark (UK)
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- Figure 61: C&J Clark Group: Group financial performance, 2002-07
- Brantano
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- Figure 62: Brantano UK: Financial performance, 2002-07
- Faith
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- Figure 63: Faith group, financial performance, 2002-07
- Kurt Geiger
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- Figure 64: Kurt Geiger, group financial performance, 2003-07
- Russell & Bromley
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- Figure 65: Russell & Bromley, group financial performance, 2002-06
- Schuh
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- Figure 66: Schuh, group financial performance, 2003-07
- Shoezone
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- Figure 67: Shoezone, group financial performance, 2003-07
- Shoe Studio Group
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- Figure 68: Shoe Studio, group financial performance, 2002-06
- Stylo
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- Figure 69: Stylo, group financial performance, 2003-07
- Smaller specialists
- Jones the Bootmaker
- Dune
- Bally Shoe Factories Ltd
- Ecco
- Scholl Footwear Ltd
- Office Holdings Ltd
- Footlocker Ltd
- LK Bennett
- Non-specialist retailers
- Marks & Spencers
- New Look
- Next
- Debenhams
- Bhs
- Matalan
- Peacocks
- Primark
- Asda
- Tesco Plc
- JJB Sports
- Sports Direct International
Retail Advertising and Promotion
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- Key findings
- Advertising spend versus sales
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- Figure 70: Footwear advertising expenditure and sales, 2003-07
- Adspend by advertiser
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- Figure 71: Advertising spend, by retailer/brand, 2003-07
Appendix
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- Advertising data
Appendix – Where They Buy Footwear
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- Figure 72: Where they buy footwear, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
- Figure 73: Where they buy footwear, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
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- Figure 74: Where they buy footwear, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
- Figure 75: Where they buy footwear, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
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- Figure 76: Where they buy footwear, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
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Appendix – How Much They Spend
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- Figure 77: What they spend on a pair of shoes, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
- Figure 78: What they spend on a pair of shoes, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
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- Figure 79: Spend per pair, by footwear retailer, February 2008
- Figure 80: Spend per pair, by footwear retailer, February 2008
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- Figure 81: Spend per pair, by footwear retailer, February 2008
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Appendix – What They Think of Shoe Shopping
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- Figure 82: What they think of shoe shopping, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
- Figure 83: What they think of shoe shopping, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
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Appendix: Attitudes to Shoe Shopping
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- Figure 84: Their attitudes to shoe shopping, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
- Figure 85: Their attitudes to shoe shopping, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, February 2008
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- Figure 86: Customer typologies, by gender, age, socio-economic group, Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used February 2008
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